{"id":1095,"date":"2021-04-15T10:10:00","date_gmt":"2021-04-15T10:10:00","guid":{"rendered":"https:\/\/debane.org\/franck\/?p=1095"},"modified":"2021-06-09T15:02:23","modified_gmt":"2021-06-09T15:02:23","slug":"comment-total-revolutionne-la-vente-de-fioul","status":"publish","type":"post","link":"https:\/\/debane.org\/franck\/comment-total-revolutionne-la-vente-de-fioul\/","title":{"rendered":"Comment Total r\u00e9volutionne la vente de fioul"},"content":{"rendered":"\n<p>Vendre du fioul sur internet et le livrer \u00e0 domicile, c&#8217;est l&#8217;id\u00e9e de deux startups : Fioulreduc.com et <strong><a href=\"http:\/\/fioulmarket.fr\" target=\"_blank\" rel=\"noreferrer noopener\">Fioulmarket.fr<\/a><\/strong>. Mais Fioulmarket est cr\u00e9\u00e9e par groupe <strong>Total<\/strong>.<\/p>\n\n\n\n<p>En 2014, <a href=\"https:\/\/www.linkedin.com\/in\/st%C3%A9phane-s%C3%A9guin-0199a687\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>St\u00e9phane S\u00e9guin<\/strong><\/a>, alors CEO de Fioulmarket, a pour mission de faire passer un cap au projet et de devenir le leader du march\u00e9.<\/p>\n\n\n\n<p>Mais FioulMarket est filiale de Total et Total n&#8217;est pas une startup.<\/p>\n\n\n\n<p>Ce projet r\u00e9volutionnaire fait donc face \u00e0 une r\u00e9sistance interne de plus en plus forte. <\/p>\n\n\n\n<p><strong>&#8220;Les gens avaient l&#8217;impression qu&#8217;on avait cr\u00e9\u00e9 le diable&#8221;<\/strong> dit St\u00e9phane.<\/p>\n\n\n\n<p>La rentabilit\u00e9 est souhait\u00e9e. Les moyens allou\u00e9s sont d\u00fbment calcul\u00e9s. Et chaque recrutement de talent externe doit \u00eatre valid\u00e9.<\/p>\n\n\n\n<p>La r\u00e9sistance est telle qu&#8217;un directeur commercial dit: &#8220;On a un probl\u00e8me et son nom est FioulMarket&#8221;.<\/p>\n\n\n\n<p>Pour r\u00e9ussir son d\u00e9fi, St\u00e9phane s&#8217;appuie sur les forces de Total et mais va aussi chercher en externe ce qui manque a Total.<\/p>\n\n\n\n<p>Stephane commence par nettement am\u00e9liorer l&#8217;exp\u00e9rience client. Il apporte \u00e0 FioulMarket de nouveaux outils, de nouvelles fa\u00e7ons de faire et de nouvelles comp\u00e9tences jusque-l\u00e0 inexistantes chez Total.<\/p>\n\n\n\n<p>FioulMarket d\u00e9veloppe son propre mod\u00e8le \u00e9conomique et gagne en ind\u00e9pendance<\/p>\n\n\n\n<p>Et les id\u00e9es de FioulMarket sont au fur et \u00e0 mesure reprises chez Total et aident du coup les services historiques \u00e0 faire un bon significatif vers le digital.<\/p>\n\n\n\n<p>Aujourd&#8217;hui, FioulMarket est leader du march\u00e9 avec plus de 53 M\u20ac de chiffre d&#8217;affaires.<\/p>\n\n\n\n<p>St\u00e9phane raconte comment entreprendre dans un grand groupe c&#8217;est oser mais aussi doser.<\/p>\n\n\n\n<p>Retrouvez l&#8217;histoire compl\u00e8te racont\u00e9e par son principal protagoniste :<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/ox6uNyxomXs\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/open.spotify.com\/episode\/6QGgHouAwJ2PFA2wnB6Mdq?si=21a8d353be9e4744\n<\/div><\/figure>\n\n\n\n<p><strong>Ou bien s\u00fbr : <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sur <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/id1555476766\">Apple Podcast<\/a><\/li><li>Sur <a href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy80MDhiN2VkOC9wb2RjYXN0L3Jzcw==\">Google Podcast<\/a> <\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vendre du fioul sur internet et le livrer \u00e0 domicile, c&#8217;est l&#8217;id\u00e9e de deux startups : Fioulreduc.com et Fioulmarket.fr. Mais Fioulmarket est cr\u00e9\u00e9e par groupe &hellip; <\/p>\n","protected":false},"author":1,"featured_media":1096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,6,10,27,51,31],"tags":[],"class_list":["post-1095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-entrepreneur","category-experiment","category-innovation","category-lean-startup","category-oser-doser-podcast","category-startup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment Total r\u00e9volutionne la vente de fioul - Digital Evolution<\/title>\n<meta name=\"description\" content=\"Comment Total r\u00e9volutionne la vente de fioul avec Fioulmarket.fr\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/debane.org\/franck\/comment-total-revolutionne-la-vente-de-fioul\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment Total r\u00e9volutionne la vente de fioul - 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