{"id":1099,"date":"2021-04-29T07:22:36","date_gmt":"2021-04-29T07:22:36","guid":{"rendered":"https:\/\/debane.org\/franck\/?p=1099"},"modified":"2021-06-09T15:02:23","modified_gmt":"2021-06-09T15:02:23","slug":"comment-sponsoriser-un-projet-d-innovation-l-exemple-de-sncf-reseau","status":"publish","type":"post","link":"https:\/\/debane.org\/franck\/comment-sponsoriser-un-projet-d-innovation-l-exemple-de-sncf-reseau\/","title":{"rendered":"Comment sponsoriser un projet d&#8217;innovation, l&#8217;exemple de SNCF R\u00e9seau"},"content":{"rendered":"\n<p>Il y a ceux qui ont l&#8217;id\u00e9e de startup et ceux qui soutiennent le projet et se battent pour lui.<\/p>\n\n\n\n<p>Les sponsors jouent un r\u00f4le tout aussi essentiel dans la concr\u00e9tisation des projets innovants.<\/p>\n\n\n\n<p>C&#8217;est le cas de <a href=\"https:\/\/www.linkedin.com\/in\/jjthomasinnovation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Jean-Jacques Thomas<\/strong><\/a>, directeur digital et innovation \u00e0 la <strong><a href=\"https:\/\/www.sncf-reseau.com\/fr\" target=\"_blank\" rel=\"noreferrer noopener\">SNCF R\u00e9seau<\/a><\/strong> et sponsor du projet <strong><a href=\"https:\/\/www.altametris.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Altam\u00e9tris<\/a><\/strong>, une startup qui a pour but de faciliter la surveillance du r\u00e9seau SNCF gr\u00e2ce \u00e0 des drones.<\/p>\n\n\n\n<p>Jean-Jacques nous raconte comment il a cr\u00e9\u00e9 au sein du groupe les conditions au d\u00e9veloppement de cette filiale.<\/p>\n\n\n\n<p>Ce n&#8217;\u00e9tait pas gagn\u00e9 d&#8217;avance.<\/p>\n\n\n\n<p><strong>&#8220;Tant que je serai l\u00e0, on n&#8217;utilisera pas les drones dans mon m\u00e9tier&#8221;<\/strong> dit un expert reconnu de SNCF r\u00e9seau.<\/p>\n\n\n\n<p>En tant que sponsor, Jean Jacques a pu aider les porteurs du projet a plusieurs reprises :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Au d\u00e9part, pour cr\u00e9e un alignement en interne et trouver des cas d&#8217;usage concret de la technologie. Cela a contribu\u00e9 \u00e0 l\u00e9gitimiser le projet et \u00e0 convaincre face aux r\u00e9sistances et aux r\u00e9ticences de certains.<br><\/li><li>Dans un second temps, il a convaincu le management d&#8217;investir dans le projet et permis \u00e0 la startup d&#8217;obtenir un statut et des moyens pour qu&#8217;elle puisse se d\u00e9velopper sereinement.<br><\/li><li>Trois ans apr\u00e8s, en 2017, Jean Jacques va porter le projet devant la direction g\u00e9n\u00e9rale et proposer une filialisation. Notamment pour d\u00e9velopper des cas d&#8217;usages del\u00e0 de ceux de SNCF R\u00e9seau.<\/li><\/ol>\n\n\n\n<p>Jean Jacques aura fait partie de ceux qui ont structur\u00e9 l&#8217;aventure d&#8217;Altam\u00e9tris.<\/p>\n\n\n\n<p>Il nous propose un regard diff\u00e9rent sur l&#8217;entreprenariat et nous livre les le\u00e7ons qu&#8217;il en a tir\u00e9 pour rendre l&#8217;innovation non plus d\u00e9pendante d&#8217;un contexte ou des personnes mais culturelle et syst\u00e9mique.<\/p>\n\n\n\n<p>Retrouvez l&#8217;histoire compl\u00e8te racont\u00e9e par son principal protagoniste :<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Comment sponsoriser un projet d&#039;innovation, l&#039;exemple de SNCF R\u00e9seau  - OPD#4\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/cJsCojdcPs0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Comment sponsoriser un projet d&amp;apos;innovation, l&amp;apos;exemple de SNCF R\u00e9seau - OPD#4\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/5iA0cyEjgarLrgXXAGCvrM?si=OAPldtjyRfWsARPlzHewXw&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Ou bien s\u00fbr : <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sur <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/id1555476766\">Apple Podcast<\/a><\/li><li>Sur <a href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy80MDhiN2VkOC9wb2RjYXN0L3Jzcw==\">Google Podcast<\/a> <\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Il y a ceux qui ont l&#8217;id\u00e9e de startup et ceux qui soutiennent le projet et se battent pour lui. Les sponsors jouent un r\u00f4le &hellip; <\/p>\n","protected":false},"author":1,"featured_media":1103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,10,27,51,31,26],"tags":[34],"class_list":["post-1099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-entrepreneur","category-innovation","category-lean-startup","category-oser-doser-podcast","category-startup","category-technology","tag-lean-startup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment sponsoriser un projet d&#039;innovation, l&#039;exemple de SNCF R\u00e9seau - Digital Evolution<\/title>\n<meta name=\"description\" content=\"Dans cet episode d&#039;Oser puis Doser, Jean-Jacques Thomas raconte l&#039;aventure d&#039;Altam\u00e9tris. 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