{"id":1110,"date":"2021-05-27T12:12:41","date_gmt":"2021-05-27T12:12:41","guid":{"rendered":"https:\/\/debane.org\/franck\/?p=1110"},"modified":"2021-06-09T15:02:23","modified_gmt":"2021-06-09T15:02:23","slug":"comment-butagaz-se-lance-sur-un-nouveau-marche","status":"publish","type":"post","link":"https:\/\/debane.org\/franck\/comment-butagaz-se-lance-sur-un-nouveau-marche\/","title":{"rendered":"Comment Butagaz se lance sur un nouveau march\u00e9 ?"},"content":{"rendered":"\n<p>&#8220;On partait de z\u00e9ro, on partait de rien&#8221;.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/david-monserand\/\">David Monserand<\/a><\/strong> est mandat\u00e9 par la direction <strong><a href=\"https:\/\/www.butagaz.fr\/\">Butagaz<\/a><\/strong> pour lancer une nouvelle activit\u00e9 : vendre et distribuer des <strong><a href=\"https:\/\/granulesbois.butagaz.fr\/\">granul\u00e9s de bois<\/a><\/strong> pour les po\u00eales et les chaudi\u00e8res.<\/p>\n\n\n\n<p>En effet, Butagaz cherche \u00e0 diverisifier ses offres et au del\u00e0 de la vente de gaz et souhaite devenir un fournisseur multi-\u00e9nergies.<\/p>\n\n\n\n<p>Mais le m\u00e9tier de vente et de distrubtion de granule de biois est bien diff\u00e9rent du metier traditionnel de Butagaz : la logistique est plus compliqu\u00e9e, les ressources ne sont pas les m\u00eames et les fournisseurs non plus d&#8217;ailleur. Ce n&#8217;est pas la m\u00eame fa\u00e7on de stocker le produit et m\u00eame les camion de transoport sont different&#8230;<\/p>\n\n\n\n<p>La t\u00e2che qui attend David n&#8217;est pas la plus simple&#8230;<\/p>\n\n\n\n<p>Et pourtant en 6 mois, &#8220;on a lanc\u00e9 les premiers granul\u00e9s de bois sur le march\u00e9&#8221;.<\/p>\n\n\n\n<p>David et sa petite \u00e9quipe vont aller tr\u00e8s vite pour cr\u00e9er le premier site e-commerce de Butagaz, mettre en place la logistique de la livraison et d\u00e9velopper un service client.<\/p>\n\n\n\n<p>D\u00e9crouvrez l&#8217;histoire compl\u00e8te racont\u00e9e par son principal protagoniste.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Comment Butagaz se lance sur un nouveau march\u00e9 ? - OPD#6\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/_nPvn2vVpH4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Comment Butagaz se lance sur un nouveau march\u00e9 ? - OPD#6\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/4szaKXsUHQLUr1vYHjEmwL?utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p id=\"block-d1bb0369-ea10-4eb1-9937-53828448088c\"><strong>Ou bien s\u00fbr :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\" id=\"block-7989d072-c76e-43db-bae1-9217ab6fe279\"><li>Sur\u00a0<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/id1555476766\">Apple Podcast<\/a><\/li><li>Sur\u00a0<a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy80MDhiN2VkOC9wb2RjYXN0L3Jzcw\/episode\/MGQ5YmNhYWEtOTUyNi00NmVlLWE5NjgtOTI4ZjM1YjA3ZTE2?sa=X&amp;ved=0CAUQkfYCahcKEwiY3qjJgcbwAhUAAAAAHQAAAAAQAQ\">G<\/a><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy80MDhiN2VkOC9wb2RjYXN0L3Jzcw\/episode\/ZTRmNGYxMjctZjkzZS00YzkzLWFjMjEtYmQxMTk3OWQzNzk1?sa=X&amp;ved=0CAUQkfYCahcKEwjAgZbCpOnwAhUAAAAAHQAAAAAQAQ\">oogle Podc<\/a><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy80MDhiN2VkOC9wb2RjYXN0L3Jzcw\/episode\/MGQ5YmNhYWEtOTUyNi00NmVlLWE5NjgtOTI4ZjM1YjA3ZTE2?sa=X&amp;ved=0CAUQkfYCahcKEwiY3qjJgcbwAhUAAAAAHQAAAAAQAQ\">ast<\/a><\/li><\/ul>\n\n\n\n<p>Un nouveau canal de distribution en direct, dans l&#8217;\u00e9nergie, cela rappelle beaucoup <a href=\"https:\/\/debane.org\/franck\/comment-total-revolutionne-la-vente-de-fioul\/\">l&#8217;histoire de St\u00e9phane Seguin, CEO de FioulMarket, filiale de Total.<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;On partait de z\u00e9ro, on partait de rien&#8221;. David Monserand est mandat\u00e9 par la direction Butagaz pour lancer une nouvelle activit\u00e9 : vendre et distribuer &hellip; <\/p>\n","protected":false},"author":1,"featured_media":1111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,10,27,51,31],"tags":[],"class_list":["post-1110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-entrepreneur","category-innovation","category-lean-startup","category-oser-doser-podcast","category-startup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment Butagaz se lance sur un nouveau march\u00e9 ? - Digital Evolution<\/title>\n<meta name=\"description\" content=\"Dans cet \u00e9pisode d&#039;Oser puis Doser, David Monserand raconte comment Butagaz se lance sur un nouveau march\u00e9 et d\u00e9veloppe une nouvelle activit\u00e9 : les granul\u00e9s de bois.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/debane.org\/franck\/comment-butagaz-se-lance-sur-un-nouveau-marche\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment Butagaz se lance sur un nouveau march\u00e9 ? 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