{"id":142,"date":"2012-10-29T11:09:33","date_gmt":"2012-10-29T11:09:33","guid":{"rendered":"https:\/\/debane.org\/franck\/?p=142"},"modified":"2012-11-06T23:46:27","modified_gmt":"2012-11-06T23:46:27","slug":"marketing-budgets-2-good-and-short-reads","status":"publish","type":"post","link":"https:\/\/debane.org\/franck\/marketing-budgets-2-good-and-short-reads\/","title":{"rendered":"Marketing budgets: 2 good and short reads"},"content":{"rendered":"<p>While doing research, I found those\u00a0two pieces very\u00a0insightful on how to define your marketing budget:<\/p>\n<ul>\n<li>The marketing budget and how to define it:\n<ul>\n<li>build your budget around your goal,<\/li>\n<li>focus on ROI<\/li>\n<li>and\u00a0favor measurable medias.<\/li>\n<\/ul>\n<p>From\u00a0<a href=\"http:\/\/www.blogtrepreneur.com\/2009\/08\/27\/how-much-should-i-spend-on-marketing\/\">blogtrepreneur<\/a>.<\/li>\n<li>4 ways to decide your marketing budget:\n<ul>\n<li>take a percentage of your sales<\/li>\n<li>decide it arbitrarily<\/li>\n<li>match the competitor budget<\/li>\n<li>or built it on your marketing objectives (growth).<\/li>\n<\/ul>\n<p>From <a href=\"http:\/\/www.legalzoom.com\/business-management\/promoting-your-business\/cost-marketing-what-is\">LegalZoom<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>While doing research, I found those\u00a0two pieces very\u00a0insightful on how to define your marketing budget: The marketing budget and how to define it: build your &hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,3,7],"tags":[],"class_list":["post-142","post","type-post","status-publish","format-standard","hentry","category-course","category-knowledge","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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