{"id":434,"date":"2013-10-16T21:36:41","date_gmt":"2013-10-16T21:36:41","guid":{"rendered":"https:\/\/debane.org\/franck\/?p=434"},"modified":"2014-01-14T22:56:54","modified_gmt":"2014-01-14T22:56:54","slug":"what-ash-maurya-told-us-in-paris","status":"publish","type":"post","link":"https:\/\/debane.org\/franck\/what-ash-maurya-told-us-in-paris\/","title":{"rendered":"What Ash Maurya told us in Paris"},"content":{"rendered":"<p>Startup people in Paris had a dilemma this week &#8211; choosing between two events on the same night: hear the good words from Ash Maurya author of Running Lean or listen to Heidi Isern and Blaise Bertrand from IDEO.<br \/>\nI ended up going to listen to Ash Maurya.<\/p>\n<p>Here is what he said that I liked:<\/p>\n<blockquote><p>\nMost startups fail (still). Startup that succeed change along the way. They never end-up when they wanted to go.<\/p>\n<p>The biggest risk is not finding customers.<\/p>\n<p>If you cant get 10 customer off line. You can&#8217;t get 1000 online.<\/p>\n<p>Ash runs a program where in 8 weeks, startups get paying customers and &#8211; here is the trick &#8211; they can&#8217;t write a line of code.<\/p>\n<p>About validating assumptions: getting 2 positives answers out of 10 is not good enough. Change something and try to get 8 out of 10.<\/p>\n<p>While doing customer development, most of the time spent on interviews is actually between interviews.<\/li>\n<\/blockquote>\n<p>Referring to his book Running Lean, he said he can&#8217;t tell when the launch date was. It was the result of a continuous process. It&#8217;s concept &#8216;no launch date&#8217; that I like, forcing you to be live with your poor product on day one.<\/p>\n<p>Finally, he remained the limits of the methodology: it&#8217;s about getting feedback fast and being able to know if you are on the wrong path quicker. It does not guarantee success.<\/p>\n<p>I suspect IDEO might have the rest of secret sauce&#8230;<\/p>\n<figure id=\"attachment_441\" aria-describedby=\"caption-attachment-441\" style=\"width: 604px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/debane.org\/franck\/wp-content\/uploads\/2013-10-14-23.50.52-768x1024.jpg\" alt=\"Thank you for signing the book too :)\" width=\"604\" height=\"805\" class=\"size-large wp-image-441\" srcset=\"https:\/\/debane.org\/franck\/wp-content\/uploads\/2013-10-14-23.50.52-768x1024.jpg 768w, https:\/\/debane.org\/franck\/wp-content\/uploads\/2013-10-14-23.50.52-225x300.jpg 225w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><figcaption id=\"caption-attachment-441\" class=\"wp-caption-text\">Thanks for signing my book too \ud83d\ude42<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Startup people in Paris had a dilemma this week &#8211; choosing between two events on the same night: hear the good words from Ash Maurya &hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,6,10,27],"tags":[],"class_list":["post-434","post","type-post","status-publish","format-standard","hentry","category-event","category-experiment","category-innovation","category-lean-startup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Ash Maurya told us in Paris - Digital Evolution<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/debane.org\/franck\/what-ash-maurya-told-us-in-paris\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Ash Maurya told us in Paris - Digital Evolution\" \/>\n<meta property=\"og:description\" content=\"Startup people in Paris had a dilemma this week &#8211; 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