{"id":544,"date":"2014-09-22T09:47:42","date_gmt":"2014-09-22T09:47:42","guid":{"rendered":"https:\/\/debane.org\/franck\/?p=544"},"modified":"2014-11-13T22:55:45","modified_gmt":"2014-11-13T22:55:45","slug":"problem-interview-template","status":"publish","type":"post","link":"https:\/\/debane.org\/franck\/problem-interview-template\/","title":{"rendered":"Problem interview template"},"content":{"rendered":"

\"Problem<\/p>\n

Nov-14 2014:<\/strong> Added entry to classify customer into early adopter or not using @Justin_Wilcox<\/a> definition: someone who is actively trying to solve the problem<\/em> <\/p>\n

Talking to your customers is the starting point to understand their needs. It’s easy to do, but difficult to do well.<\/p>\n

On each interview I try want to understand:<\/p>\n

    \n
  1. pain level of the problem to the eye of the customer. Is this a problem worth solving for them?<\/li>\n
  2. the frequency of the problem. How often does it happen?<\/li>\n
  3. discover alternative solution the customer have used. How are they solving it today?<\/li>\n
  4. understand how they have been looking for those solutions. This provide insights on their journey and is valuable to understand you marketing channels<\/li>\n
  5. discover other potential problems related. This allow you to identify other opportunities<\/li>\n<\/ol>\n

    I don’t like using a script for interview, it breaks the natural flow of the conversation. But I found having a template to take note helps structure the feedback directly and make sure I am not missing any of the above.<\/p>\n

    Download the Problem Interview template<\/a>
    \n<\/strong><\/p>\n

    If you are doing problem interview with your potential customer, please try it and let me know what you think.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Nov-14 2014: Added entry to classify customer into early adopter or not using @Justin_Wilcox definition: someone who is actively trying to solve the problem Talking … <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,10,27],"tags":[],"class_list":["post-544","post","type-post","status-publish","format-standard","hentry","category-customer-development","category-innovation","category-lean-startup"],"yoast_head":"\nProblem interview template - Digital Evolution<\/title>\n<meta name=\"description\" content=\"Problem Interview template for Customer Discovery. 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