{"id":645,"date":"2015-03-16T10:31:03","date_gmt":"2015-03-16T10:31:03","guid":{"rendered":"https:\/\/debane.org\/franck\/?p=645"},"modified":"2015-03-16T10:33:33","modified_gmt":"2015-03-16T10:33:33","slug":"cest-quoi-le-lean-startup","status":"publish","type":"post","link":"https:\/\/debane.org\/franck\/cest-quoi-le-lean-startup\/","title":{"rendered":"C’est quoi le Lean Startup ?"},"content":{"rendered":"

\"Screen<\/p>\n

Une startup a environ 9 chances sur 10 de se planter. Et la majorit\u00e9 se plante non pas parce qu’elles n’arrivent pas a construire le produit qu’elles voulaient construire, mais parce qu’elles ont construit un produit que personne n’utilise et qui ne r\u00e9pond a aucun besoin.<\/p>\n

Le Lean Startup renverse l’approche et remet le client au centre du processus d’innovation. On cherche \u00e0 prouver la demande pour un produit avant de le construire.<\/p>\n

Il faut vendre la peau de l’ours avant de l’avoir tu\u00e9…\n<\/p><\/blockquote>\n

Un participant \u00e0 l’une de mes formations me dit que pour l’approche Lean Startup, il faut vendre la peau de l’ours avant de l’avoir tu\u00e9… C’est exactement ca. Si personne veux acheter de peau d’ours alors la peau ne sert a rien. Il faut trouver le client avant de partir \u00e0 la chasse.<\/p>\n

Donc, ne rien construire rien sans preuve de demande. On veux v\u00e9rifier le plus rapidement possible si une id\u00e9e est faisable desirable et rentable. Pour cela, on pose les diff\u00e9rentes hypoth\u00e8ses sur lesquelles cette id\u00e9e repose sur un Business model Canvas<\/a> ou Lean Canvas<\/a>. Ensuite on les testes m\u00e9thodiquement une \u00e0 une, en construisant des MVP (Minimum Viable Product) par iteration rapide (build-measure-learn). Si le processus est un success, on termine avec un business model valid\u00e9, pr\u00eat \u00e0 la croissance.<\/p>\n

Cette approche est simple \u00e0 comprendre mais difficile \u00e0 mettre en application car souvent contre intuitive. Et c’est par la pratique que l’on se perfectionne.<\/p>\n

Pour vous entrainer, vous pouvez venir aux atelier et conference organis\u00e9 par Lean Startup Experience<\/a> ou Lean Startup Workshop<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Une startup a environ 9 chances sur 10 de se planter. 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