{"id":652,"date":"2015-03-20T18:12:59","date_gmt":"2015-03-20T18:12:59","guid":{"rendered":"https:\/\/debane.org\/franck\/?p=652"},"modified":"2015-03-22T13:05:06","modified_gmt":"2015-03-22T13:05:06","slug":"lean-startup-impact-pour-nos-grandes-entreprises","status":"publish","type":"post","link":"https:\/\/debane.org\/franck\/lean-startup-impact-pour-nos-grandes-entreprises\/","title":{"rendered":"Lean Startup: Impact pour nos Grandes Entreprises"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-654\" src=\"https:\/\/debane.org\/franck\/wp-content\/uploads\/ladefense-une.jpg\" alt=\"ladefense-une\" width=\"630\" height=\"274\" srcset=\"https:\/\/debane.org\/franck\/wp-content\/uploads\/ladefense-une.jpg 630w, https:\/\/debane.org\/franck\/wp-content\/uploads\/ladefense-une-300x130.jpg 300w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<p>Venu de l&#8217;ing\u00e9nierie de la Silicon Valley, le Lean Startup est en train de r\u00e9volutionner la fa\u00e7on de cr\u00e9er les startups. Mais pas que. Cette approche pratique et syst\u00e9matique commence \u00e0 faire son chemin dans nos grandes entreprises fran\u00e7aises.<\/p>\n<p>Le Lean Startup reconnait que la r\u00e9ussite d&#8217;un produit passe simplement par son adoption par le march\u00e9. Les clients et utilisateurs sont au centre de la d\u00e9marche dont le but est de comprendre comment cr\u00e9er, livrer et capturer de la valeur pour ses clients.<\/p>\n<p>Face \u00e0 la planification de d\u00e9veloppements souvent sans fin, elle prone des it\u00e9rations rapides sur une version minimal du produit (MVP = Minimum Viable Product) qui permette de mesurer les comportements des clients et \u00e0 terme de mieux comprendre leur besoins et attentes. Partir d\u2019une id\u00e9e de service, construire un premier proto avec le minimum d\u2019efforts, mesurer les comportements des utilisateurs, apprendre ce qui marche et qui ne marche pas et it\u00e9rer. C\u2019est le c\u0153ur du Lean Startup, la boucle build-measure-learn.<\/p>\n<p>Le principe est simple : comme la voie du succ\u00e8s est ponctu\u00e9e d\u2019erreurs, autant les faire le plus vite et \u00e0 moindre co\u00fbt afin de pouvoir r\u00e9orienter ou faire \u00ab pivoter \u00bb le concept autant de fois que n\u00e9cessaires.<\/p>\n<p>Aujourd&#8217;hui lead\u00e9es par quelques sp\u00e9cialistes visionnaires (peut-\u00eatre m\u00eame illumin\u00e9s aux yeux de certains), les grandes entreprises en France adoptent le Lean Startup.<\/p>\n<ul>Dans l&#8217;entreprise le Lean Startup sert:<\/p>\n<li>aux directeurs innovation qui cherchent \u00e0 \u00e9quiper leurs \u00e9quipes de m\u00e9thodes<\/li>\n<li>aux product managers qui utilisent ces outils pour comprendre les besoins clients et faire \u00e9voluer leur produit en fonction<\/li>\n<li>aux d\u00e9partements marketing qui comprennent les limites des \u00e9tudes de march\u00e9s et cherchent \u00e0 renouer le contact direct avec leurs clients<\/li>\n<\/ul>\n<p>Dans ce monde en constante \u00e9volution, le Lean Startup \u00e9merge comme l&#8217;approche business adapt\u00e9 \u00e0 notre temps.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Venu de l&#8217;ing\u00e9nierie de la Silicon Valley, le Lean Startup est en train de r\u00e9volutionner la fa\u00e7on de cr\u00e9er les startups. Mais pas que. Cette &hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,10,27,7,12],"tags":[],"class_list":["post-652","post","type-post","status-publish","format-standard","hentry","category-francais","category-innovation","category-lean-startup","category-marketing","category-opinion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lean Startup: Impact pour nos Grandes Entreprises<\/title>\n<meta name=\"description\" content=\"Le Lean Startup, cette approche pratique et syst\u00e9matique commence \u00e0 faire son chemin dans nos grandes entreprises fran\u00e7aises. Et c&#039;est une bonne chose!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/debane.org\/franck\/lean-startup-impact-pour-nos-grandes-entreprises\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lean Startup: Impact pour nos Grandes Entreprises\" \/>\n<meta property=\"og:description\" content=\"Le Lean Startup, cette approche pratique et syst\u00e9matique commence \u00e0 faire son chemin dans nos grandes entreprises fran\u00e7aises. Et c&#039;est une bonne chose!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/debane.org\/franck\/lean-startup-impact-pour-nos-grandes-entreprises\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Evolution\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-20T18:12:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-03-22T13:05:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/debane.org\/franck\/wp-content\/uploads\/ladefense-une.jpg\" \/>\n<meta name=\"author\" content=\"Franck\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Franck\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/debane.org\/franck\/lean-startup-impact-pour-nos-grandes-entreprises\/\",\"url\":\"https:\/\/debane.org\/franck\/lean-startup-impact-pour-nos-grandes-entreprises\/\",\"name\":\"Lean Startup: Impact pour nos Grandes Entreprises\",\"isPartOf\":{\"@id\":\"https:\/\/debane.org\/franck\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/debane.org\/franck\/lean-startup-impact-pour-nos-grandes-entreprises\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/debane.org\/franck\/lean-startup-impact-pour-nos-grandes-entreprises\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/debane.org\/franck\/wp-content\/uploads\/ladefense-une.jpg\",\"datePublished\":\"2015-03-20T18:12:59+00:00\",\"dateModified\":\"2015-03-22T13:05:06+00:00\",\"author\":{\"@id\":\"https:\/\/debane.org\/franck\/#\/schema\/person\/5a14cc5ea46a35beff4a3bc64068b791\"},\"description\":\"Le Lean Startup, cette approche pratique et syst\u00e9matique commence \u00e0 faire son chemin dans nos grandes entreprises fran\u00e7aises. Et c'est une bonne chose!\",\"breadcrumb\":{\"@id\":\"https:\/\/debane.org\/franck\/lean-startup-impact-pour-nos-grandes-entreprises\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/debane.org\/franck\/lean-startup-impact-pour-nos-grandes-entreprises\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/debane.org\/franck\/lean-startup-impact-pour-nos-grandes-entreprises\/#primaryimage\",\"url\":\"https:\/\/debane.org\/franck\/wp-content\/uploads\/ladefense-une.jpg\",\"contentUrl\":\"https:\/\/debane.org\/franck\/wp-content\/uploads\/ladefense-une.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/debane.org\/franck\/lean-startup-impact-pour-nos-grandes-entreprises\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/debane.org\/franck\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lean Startup: Impact pour nos Grandes Entreprises\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/debane.org\/franck\/#website\",\"url\":\"https:\/\/debane.org\/franck\/\",\"name\":\"Digital Evolution\",\"description\":\"Notes from Franck Debane\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/debane.org\/franck\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/debane.org\/franck\/#\/schema\/person\/5a14cc5ea46a35beff4a3bc64068b791\",\"name\":\"Franck\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/debane.org\/franck\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c3c83110ba8806a2bdc3c2e42b7481a73540852cfe4417a873aed3470c7a9c87?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c3c83110ba8806a2bdc3c2e42b7481a73540852cfe4417a873aed3470c7a9c87?s=96&d=mm&r=g\",\"caption\":\"Franck\"},\"url\":\"https:\/\/debane.org\/franck\/author\/franck\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lean Startup: Impact pour nos Grandes Entreprises","description":"Le Lean Startup, cette approche pratique et syst\u00e9matique commence \u00e0 faire son chemin dans nos grandes entreprises fran\u00e7aises. Et c'est une bonne chose!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/debane.org\/franck\/lean-startup-impact-pour-nos-grandes-entreprises\/","og_locale":"en_US","og_type":"article","og_title":"Lean Startup: Impact pour nos Grandes Entreprises","og_description":"Le Lean Startup, cette approche pratique et syst\u00e9matique commence \u00e0 faire son chemin dans nos grandes entreprises fran\u00e7aises. Et c'est une bonne chose!","og_url":"https:\/\/debane.org\/franck\/lean-startup-impact-pour-nos-grandes-entreprises\/","og_site_name":"Digital Evolution","article_published_time":"2015-03-20T18:12:59+00:00","article_modified_time":"2015-03-22T13:05:06+00:00","og_image":[{"url":"https:\/\/debane.org\/franck\/wp-content\/uploads\/ladefense-une.jpg","type":"","width":"","height":""}],"author":"Franck","twitter_misc":{"Written by":"Franck","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/debane.org\/franck\/lean-startup-impact-pour-nos-grandes-entreprises\/","url":"https:\/\/debane.org\/franck\/lean-startup-impact-pour-nos-grandes-entreprises\/","name":"Lean Startup: Impact pour nos Grandes Entreprises","isPartOf":{"@id":"https:\/\/debane.org\/franck\/#website"},"primaryImageOfPage":{"@id":"https:\/\/debane.org\/franck\/lean-startup-impact-pour-nos-grandes-entreprises\/#primaryimage"},"image":{"@id":"https:\/\/debane.org\/franck\/lean-startup-impact-pour-nos-grandes-entreprises\/#primaryimage"},"thumbnailUrl":"https:\/\/debane.org\/franck\/wp-content\/uploads\/ladefense-une.jpg","datePublished":"2015-03-20T18:12:59+00:00","dateModified":"2015-03-22T13:05:06+00:00","author":{"@id":"https:\/\/debane.org\/franck\/#\/schema\/person\/5a14cc5ea46a35beff4a3bc64068b791"},"description":"Le Lean Startup, cette approche pratique et syst\u00e9matique commence \u00e0 faire son chemin dans nos grandes entreprises fran\u00e7aises. Et c'est une bonne chose!","breadcrumb":{"@id":"https:\/\/debane.org\/franck\/lean-startup-impact-pour-nos-grandes-entreprises\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/debane.org\/franck\/lean-startup-impact-pour-nos-grandes-entreprises\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/debane.org\/franck\/lean-startup-impact-pour-nos-grandes-entreprises\/#primaryimage","url":"https:\/\/debane.org\/franck\/wp-content\/uploads\/ladefense-une.jpg","contentUrl":"https:\/\/debane.org\/franck\/wp-content\/uploads\/ladefense-une.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/debane.org\/franck\/lean-startup-impact-pour-nos-grandes-entreprises\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/debane.org\/franck\/"},{"@type":"ListItem","position":2,"name":"Lean Startup: Impact pour nos Grandes Entreprises"}]},{"@type":"WebSite","@id":"https:\/\/debane.org\/franck\/#website","url":"https:\/\/debane.org\/franck\/","name":"Digital Evolution","description":"Notes from Franck Debane","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/debane.org\/franck\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/debane.org\/franck\/#\/schema\/person\/5a14cc5ea46a35beff4a3bc64068b791","name":"Franck","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/debane.org\/franck\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c3c83110ba8806a2bdc3c2e42b7481a73540852cfe4417a873aed3470c7a9c87?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c3c83110ba8806a2bdc3c2e42b7481a73540852cfe4417a873aed3470c7a9c87?s=96&d=mm&r=g","caption":"Franck"},"url":"https:\/\/debane.org\/franck\/author\/franck\/"}]}},"_links":{"self":[{"href":"https:\/\/debane.org\/franck\/wp-json\/wp\/v2\/posts\/652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/debane.org\/franck\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/debane.org\/franck\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/debane.org\/franck\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/debane.org\/franck\/wp-json\/wp\/v2\/comments?post=652"}],"version-history":[{"count":21,"href":"https:\/\/debane.org\/franck\/wp-json\/wp\/v2\/posts\/652\/revisions"}],"predecessor-version":[{"id":674,"href":"https:\/\/debane.org\/franck\/wp-json\/wp\/v2\/posts\/652\/revisions\/674"}],"wp:attachment":[{"href":"https:\/\/debane.org\/franck\/wp-json\/wp\/v2\/media?parent=652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/debane.org\/franck\/wp-json\/wp\/v2\/categories?post=652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/debane.org\/franck\/wp-json\/wp\/v2\/tags?post=652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}