{"id":677,"date":"2015-07-21T16:51:00","date_gmt":"2015-07-21T16:51:00","guid":{"rendered":"https:\/\/debane.org\/franck\/?p=677"},"modified":"2015-07-21T16:51:00","modified_gmt":"2015-07-21T16:51:00","slug":"comment-neopost-innove-grace-au-lean-startup","status":"publish","type":"post","link":"https:\/\/debane.org\/franck\/comment-neopost-innove-grace-au-lean-startup\/","title":{"rendered":"Comment Neopost innove gr\u00e2ce au Lean Startup"},"content":{"rendered":"<p>Depuis plusieurs ann\u00e9es, l\u2019envoi de courrier baisse. Malgr\u00e9 cette baisse, l\u2019un des principaux \u00e9quipementiers du secteur, Neopost (1,1 milliard de CA en 2014) continue de cro\u00eetre. En effet, l\u2019entreprise a su compl\u00e9ter ses offres courrier par des offres autour de la communication digitale et de l\u2019envoi de colis. Pour cr\u00e9er de nouvelles offres, Neopost organise entre autres un Challenge Innovation qui incite les employ\u00e9s \u00e0 pr\u00e9senter de nouvelles id\u00e9es de services. Cette ann\u00e9e les participants ont \u00e9t\u00e9 accompagn\u00e9s par des experts Lean Startup.<\/p>\n<p>Les 12 projets, coach\u00e9s par les experts Lean Startup ont en premier d\u00e9compos\u00e9 leur id\u00e9es en hypoth\u00e8ses et puis par des it\u00e9rations ultra-courtes ont cherch\u00e9 \u00e0 v\u00e9rifier chacune de ces hypoth\u00e8ses.<\/p>\n<p>Ils ont interrog\u00e9 les clients pour comprendre leurs r\u00e9els besoins, test\u00e9 et d\u00e9-risqu\u00e9 leur proposition de valeur et construit leur MVP. Ces retours leur ont permis de tirer des apprentissages concrets pour faire \u00e9voluer leur id\u00e9e.<\/p>\n<p>Un des projets propos\u00e9s visait \u00e0 modifier un d\u00e9rouleur de ruban adh\u00e9sif pour poser simplement une poign\u00e9e sur un colis. Cas typique de l\u2019invention qui cherche son public. Le porteur du projet ayant pris conscience de l\u2019importance de comprendre le besoin du client a v\u00e9rifi\u00e9 sur le terrain si son id\u00e9e pr\u00e9sentait un int\u00e9r\u00eat concret pour les commer\u00e7ants. C\u2019est en interrogeant les cavistes qu\u2019il a r\u00e9alis\u00e9 leur besoin de faciliter le transport des caisses pour leur clients.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-678\" src=\"https:\/\/debane.org\/franck\/wp-content\/uploads\/CEPSi3GWgAAQCkQ.jpg\" alt=\"Neopost-Lean-Startup\" width=\"599\" height=\"308\" srcset=\"https:\/\/debane.org\/franck\/wp-content\/uploads\/CEPSi3GWgAAQCkQ.jpg 599w, https:\/\/debane.org\/franck\/wp-content\/uploads\/CEPSi3GWgAAQCkQ-300x154.jpg 300w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><\/p>\n<p>Suite a cet accompagnement, les \u00e9quipes ont pr\u00e9sent\u00e9 leurs r\u00e9sultats au Comit\u00e9 de Direction, puis \u00e0 l\u2019ensemble du personnel. Par rapport aux ann\u00e9es pr\u00e9c\u00e9dentes la diff\u00e9rence \u00e9tait marquante, avec notamment\u00a0:<\/p>\n<ul>\n<li>des projets plus matures, plus complets et plus coh\u00e9rents<\/li>\n<li>des business cases plus solides, gr\u00e2ce \u00e0 une validation pouss\u00e9e des hypoth\u00e8ses.<\/li>\n<\/ul>\n<p>Ces am\u00e9liorations a permis un engagement plus grand du management ce qui a eu un impact direct sur la mise en \u0153uvre de certains projets. Parmi eux, un \u00ab\u00a0carnet de sant\u00e9 num\u00e9rique\u00a0\u00bb qui permet de mieux planifier les interventions et mises \u00e0 jour des machines sur le terrain. Cet outil s\u2019appuie sur une infrastructure big data r\u00e9cemment mise en place chez Neopost. Le fameux d\u00e9rouleur de poign\u00e9e, quand a lui est en phase d\u2019industrialisation. Il a \u00e9t\u00e9 pr\u00e9sent\u00e9 au concours L\u00e9pine 2015 o\u00f9 il a remport\u00e9 une m\u00e9daille d\u2019argent.<\/p>\n<p>Laurent Farlotti, Directeur Innovation et Brevets, a observ\u00e9 : \u201cLes projets sont plus matures, avec plus d\u2019\u00e9l\u00e9ments business. Les participants \u00e9taient tr\u00e8s motiv\u00e9es et il y a eu une tr\u00e8s bonne r\u00e9action du management. Sans Lean Startup, ces projets seraient rest\u00e9s au stade de l\u2019id\u00e9e et n\u2019auraient probablement jamais eu de suite.\u201d<\/p>\n<p>Le Lean Startup a \u00e9t\u00e9 introduit en 2013 \u00e0 Neopost par Philippe Boulanger, CTO du groupe. 80 employ\u00e9s ont \u00e9t\u00e9 form\u00e9s \u00e0 la m\u00e9thode \u00e0 ce jour.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis plusieurs ann\u00e9es, l\u2019envoi de courrier baisse. Malgr\u00e9 cette baisse, l\u2019un des principaux \u00e9quipementiers du secteur, Neopost (1,1 milliard de CA en 2014) continue de &hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,10,27],"tags":[],"class_list":["post-677","post","type-post","status-publish","format-standard","hentry","category-customer-development","category-innovation","category-lean-startup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment Neopost innove gr\u00e2ce au Lean Startup<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/debane.org\/franck\/comment-neopost-innove-grace-au-lean-startup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment Neopost innove gr\u00e2ce au Lean Startup\" \/>\n<meta property=\"og:description\" content=\"Depuis plusieurs ann\u00e9es, l\u2019envoi de courrier baisse. 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