{"id":709,"date":"2015-12-23T00:48:33","date_gmt":"2015-12-23T00:48:33","guid":{"rendered":"https:\/\/debane.org\/franck\/?p=709"},"modified":"2015-12-23T00:48:33","modified_gmt":"2015-12-23T00:48:33","slug":"pourquoi-lire-lean-startup-deric-ries","status":"publish","type":"post","link":"https:\/\/debane.org\/franck\/pourquoi-lire-lean-startup-deric-ries\/","title":{"rendered":"Pourquoi lire Lean Startup d\u2019Eric Ries?"},"content":{"rendered":"<p>Le livre Lean Startup d\u2019Eric Ries a transform\u00e9 l&#8217;entrepreneuriat et l\u2019innovation.<\/p>\n<p>Eric Ries, entrepreneur de la Silicon Valley, tire les le\u00e7ons des \u00e9checs et r\u00e9ussites des startups. Il en extrait les principes fondamentaux qui permettent aux startups de r\u00e9ussir. En les nommant et en les codifiant, ses principes deviennent tangibles, compr\u00e9hensibles et transmissibles.<\/p>\n<p>Concr\u00e8tement, le Lean Startup explique comment penser son produit avec le minimum de fonctionnalit\u00e9s pour \u00e9viter de construire un produit inutile, et comment, \u00e0 partir de ce point de d\u00e9part, it\u00e9rer rapidement : c\u2019est \u00e0 dire construire et tester de nouvelles fonctionnalit\u00e9s pour comprendre ce que les clients utilisent vraiment.<\/p>\n<p>Le Lean Startup transpose les concepts du lean management au contexte d\u2019incertitude extr\u00eame dans lequel se trouve une startup. Dans un processus d\u2019innovation, o\u00f9 est le gaspillage ?  Comment faire de l\u2019am\u00e9lioration continue et \u00eatre s\u00fbr que l\u2019on concentre ses efforts sur de la cr\u00e9ation de valeur pour le client ? Le Lean Startup prend son sens lorsque l\u2019on cherche \u00e0 d\u00e9couvrir ce que l\u2019on doit construire pour r\u00e9pondre aux besoins des clients. <\/p>\n<p>Pour les entrepreneurs, le Lean Startup, c\u2019est une approche scientifique et des outils pratiques pour d\u00e9velopper leur projet.<\/p>\n<p>Pour les responsables produits et marketing de grandes entreprises, le Lean Startup permet de concevoir et tester de nouvelles offres, avec des donn\u00e9es concr\u00e8tes du terrain.<\/p>\n<p>Dans son livre, Eric illustre ses principes par des exemples v\u00e9cus personnellement, mais aussi par d\u2019autres entreprises de la Silicon Valley.<\/p>\n<p>Ce livre est devenu maintenant une r\u00e9f\u00e9rence; \u00e0 l&#8217;origine d&#8217;un v\u00e9ritable mouvement de fond dans le monde du business. L\u2019approche Lean Startup a transform\u00e9 plusieurs entreprises en les rendant plus rapides, agiles et centr\u00e9es sur le client, comme entre autre General Electric \u00e0 travers son programme FastWorks.<\/p>\n<p>Eric Ries entre en 2015 dans le top Thinker 50 au c\u00f4t\u00e9s de Michael Porter et Clayton Christensen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le livre Lean Startup d\u2019Eric Ries a transform\u00e9 l&#8217;entrepreneuriat et l\u2019innovation. Eric Ries, entrepreneur de la Silicon Valley, tire les le\u00e7ons des \u00e9checs et r\u00e9ussites &hellip; <\/p>\n","protected":false},"author":1,"featured_media":713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,27,31],"tags":[],"class_list":["post-709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-books","category-lean-startup","category-startup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pourquoi lire Lean Startup d\u2019Eric Ries? - Digital Evolution<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/debane.org\/franck\/pourquoi-lire-lean-startup-deric-ries\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi lire Lean Startup d\u2019Eric Ries? - Digital Evolution\" \/>\n<meta property=\"og:description\" content=\"Le livre Lean Startup d\u2019Eric Ries a transform\u00e9 l&#8217;entrepreneuriat et l\u2019innovation. 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