{"id":779,"date":"2019-12-05T00:00:00","date_gmt":"2019-12-05T00:00:00","guid":{"rendered":"https:\/\/debane.org\/franck\/how-to-build-your-value-proposition-8bd70f06c9d1\/"},"modified":"2020-01-05T13:30:12","modified_gmt":"2020-01-05T13:30:12","slug":"how-to-build-your-value-proposition-8bd70f06c9d1","status":"publish","type":"post","link":"https:\/\/debane.org\/franck\/how-to-build-your-value-proposition-8bd70f06c9d1\/","title":{"rendered":"How to build your Value Proposition"},"content":{"rendered":"

Getting the value proposition right is one of the most ambiguous task entrepreneurs face in the early definition of their idea. It a convergence point where your team and your customer meet. Not easy to pinpoint.<\/p>\n

So here are some elements to consider to help you build this value proposition. To simplify, the value proposition is the promise you make to your customers.<\/p>\n

When prompted with your value proposition, your target customers should be able to:<\/p>\n

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  1. understand what you are proposing them<\/li>\n
  2. decide if this is something they want or not (yes I\u2019m interested<\/em>, or no, this is not for me<\/em>)<\/li>\n<\/ol>\n

    To be able to craft a decent value proposition you need to understand and align on:<\/p>\n

    The main problem you are solving for your customers<\/strong><\/p>\n

    The problem you are solving should resonate with your target customer. If your target customer recognizes the problem, they will be interested in hearing about the solution you have to offer. That simple as that.<\/p>\n

    Examples:<\/em><\/p>\n