{"id":781,"date":"2019-05-14T00:00:00","date_gmt":"2019-05-14T00:00:00","guid":{"rendered":"https:\/\/debane.org\/franck\/what-mvp-should-i-build-15cb1745b8f7\/"},"modified":"2020-04-20T21:29:18","modified_gmt":"2020-04-20T21:29:18","slug":"what-mvp-should-build","status":"publish","type":"post","link":"https:\/\/debane.org\/franck\/what-mvp-should-build\/","title":{"rendered":"What MVP should I\u00a0build"},"content":{"rendered":"<p id=\"998a\" class=\"graf graf--p graf-after--h3\">You know as an entrepreneur that before building your idea you should build an <strong class=\"markup--strong markup--p-strong\">MVP <\/strong>first, the famous Minimum Viable Product.<\/p>\n<h2 id=\"cb5d\" class=\"graf graf--h4 graf-after--p\"><strong class=\"markup--strong markup--h4-strong\">So what is this&nbsp;MVP?<\/strong><\/h2>\n<p id=\"2429\" class=\"graf graf--p graf-after--h4\">This MVP is an experiment to see how customers would react if your idea existed. You will actually build many MVPs and each MVP will help you understand if parts of your idea will work or not, by measuring real customer behaviors.<\/p>\n<h2 id=\"043c\" class=\"graf graf--h4 graf-after--p\"><strong class=\"markup--strong markup--h4-strong\">So what should your MVP look&nbsp;like?<\/strong><\/h2>\n<p id=\"87f1\" class=\"graf graf--p graf-after--h4\">You can test different parts of your idea (price, marketing channels, features, value proposition, user interface, etc\u2026). What you need to test really depends on the advancement stage of your project.<\/p>\n<p id=\"757f\" class=\"graf graf--p graf-after--p\">To navigate all the possible experiments you can do, we built a <strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\">map<\/em><\/strong> of the different MVPs, split by advancement stages.<\/p>\n<ul class=\"postList\">\n<li id=\"1955\" class=\"graf graf--li graf-after--p\"><strong class=\"markup--strong markup--li-strong\">Problem Validation<\/strong>: making sure you are addressing an important problem for your customers,<\/li>\n<li id=\"3e18\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong\">Value Proposition Phase<\/strong>: testing the benefits you want to bring to your customers, is this converting into real value?<\/li>\n<li id=\"3a8d\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong\">Solution Validation:<\/strong> transforming this value into a tangible product\/service, testing its different potential forms.<\/li>\n<li id=\"09d9\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong\">Product Market\/Fit<\/strong>: testing how large is your market and if you can meet the need.<\/li>\n<\/ul>\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-858\" src=\"https:\/\/debane.org\/franck\/wp-content\/uploads\/how-to-build-mvp.png\" alt=\"From problem validation to market fit\" width=\"972\" height=\"636\" srcset=\"https:\/\/debane.org\/franck\/wp-content\/uploads\/how-to-build-mvp.png 972w, https:\/\/debane.org\/franck\/wp-content\/uploads\/how-to-build-mvp-300x196.png 300w, https:\/\/debane.org\/franck\/wp-content\/uploads\/how-to-build-mvp-768x503.png 768w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/><figcaption><\/figcaption><\/figure>\n<p id=\"d89c\" class=\"graf graf--p graf-after--figure\">Here is the detail of each experiment.<\/p>\n<h2 id=\"a423\" class=\"graf graf--h4 graf-after--p\"><strong class=\"markup--strong markup--h4-strong\">PROBLEM VALIDATION TESTS<\/strong><\/h2>\n<p id=\"b252\" class=\"graf graf--p graf-after--h4\"><strong class=\"markup--strong markup--p-strong\">Problem Interview<\/strong>: Explore your customers\u2019 actual problems, needs and the jobs they really want to be done with qualitative interviews where you do not pitch any solution.<\/p>\n<p id=\"a1a4\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">Customer Reviews:<\/strong> Study people comment on competitors\u2019 products. Identify the main pain points they have with these products<\/p>\n<h2 id=\"10f7\" class=\"graf graf--h4 graf-after--p\"><strong class=\"markup--strong markup--h4-strong\">VALUE PROPOSITION TESTS<\/strong><\/h2>\n<p id=\"fd07\" class=\"graf graf--p graf-after--h4\"><strong class=\"markup--strong markup--p-strong\">Solution Interview:<\/strong> Pitch your value proposition to customers and if it is something they want, collect some proof of commitment. Something that has cost to your customer: a letter of intent, an engaging meeting, sharing some personal data. Explore what they are willing to give in return for your value proposition.<\/p>\n<p id=\"4e2f\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">Pre-Sales:<\/strong> Test your potential customers\u2019 willingness to pay for your solution in advance. A good way to test price sensitivity.<\/p>\n<p id=\"c2e1\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">Paper Wireframe:<\/strong> Test the usability of your product with a paper prototype of the designs containing some functional elements. It allows you to understand how people interact with it so you can identify potential problems and unnecessary complexity.<\/p>\n<p id=\"3f02\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">Flyer in a Catalog: <\/strong>Advertise your product with your phone number on the flyer and distribute it into an existing catalog. Measure the number of calls you get.<\/p>\n<p id=\"5691\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">Supermarket Shelf:<\/strong> To see if your customers will actually buy your product, take a sample packaging of your product to an established supermarket and put it on the shelf. Observe customers interacting with your product. Measure the number of sales you would have accomplished. Stop the customer before they actually buy it, otherwise, they might be disappointed!<\/p>\n<p id=\"1ea6\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">5 Seconds Test\u200a<\/strong>\u2014\u200aDoes your target customer understand your offer? Show your value proposition briefly (5 seconds) to your customers and ask them what they understood. You will be surprised how different it can be from what you wanted to convey.<\/p>\n<p id=\"cc84\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">Trackable Link<\/strong>: Place a unique trackable hyperlink in an email and measure whether customers click on it or not. This can give you an indication of the interest in your offer.<\/p>\n<p id=\"45c6\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">Landing Page<\/strong>: A digital standalone webpage created to capture potential customers&#8217; information through a specific call to action. You can contact these customers to ask them what they expect or later when your service is ready.<\/p>\n<p id=\"b217\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">Explainer Video<\/strong>: Create the impression that your product is already in function and show how it works (as if it was functioning) on a video. Put it on your landing page, post it in the forums or send it by email and see if customers engage with your proposition.<\/p>\n<h2 id=\"c4ce\" class=\"graf graf--h4 graf-after--p\"><strong class=\"markup--strong markup--h4-strong\">SOLUTION VALIDATION TESTS<\/strong><\/h2>\n<p id=\"64e9\" class=\"graf graf--p graf-after--h4\"><strong class=\"markup--strong markup--p-strong\">Concierge Service:<\/strong> Solve the customer problem, manually, as a service. The customers know that a human is performing the service. For instance, if you want to build a matchmaking app, start by putting people in touch manually. Use the learnings to start automating the process. You will understand how helpful your service is to customers.<\/p>\n<p id=\"f828\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">Wizard of Oz:<\/strong> Similar to the concierge service, but the customer does not know that a human is providing the service. Use technology to deliver the service manually but make the customer believe the infrastructure is already functioning. That\u2019s how many chatbots started. With minimal development, you are testing if you can solve the customer problem and if the customer is happy with your solution.<\/p>\n<p id=\"da04\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">Mockup:<\/strong> Built upon the wireframe, a mockup is a draft of your final product that people can interact with. Testing visual elements or specific features help finalize the look and the feel of the product\/service.<\/p>\n<p id=\"3fbf\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">Physical Prototype: <\/strong>Build a simple physical prototype to test the engagement of your customers. You can build products with very simple materials or using a 3D printer very quickly or a digital prototype.<\/p>\n<p id=\"a79d\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">Newsletter\/Blog: <\/strong>Test that you can provide value to your customers by pushing relevant content to their problem. This can be done with a newsletter or blog or a social media platform. This allows you to build your network of early adopters.<\/p>\n<p id=\"2fbe\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">Fake Door: <\/strong>On an existing digital product, show to the user an option that doesn\u2019t actually exist yet. When the user clicks, the system lets the user know that the feature is not yet available. Measure how many users are clicking on the feature to decide if it\u2019s worth building.<\/p>\n<p id=\"ed60\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">Online Ads: <\/strong>Target a specific customer segment and test your value proposition. Measure the number of views and the reaction to the call to action.<\/p>\n<h2 id=\"2344\" class=\"graf graf--h4 graf-after--p\"><strong class=\"markup--strong markup--h4-strong\">PRODUCT\/MARKET FIT&nbsp;TESTS<\/strong><\/h2>\n<p id=\"1780\" class=\"graf graf--p graf-after--h4\"><strong class=\"markup--strong markup--p-strong\">Price Testing: <\/strong>Test different prices according to the number of features, your customer target, your positioning, marketing channels. You want to know which price corresponds to your image and which price will prevent your target customers from buying your product.<\/p>\n<p id=\"a01f\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">A\/B Testing<\/strong>: A or B? Design an experiment to test both with the same sample of users then use the winning version. Test pricing schemes, the impact of different messages, most relevant channels. Be careful, you need a great volume of testers to validate your assumptions.<\/p>\n<p id=\"adc2\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong\">Crowdfunding:<\/strong> Validate an idea through crowdfunding platforms. You will be able to generate cash and gauge interest to build your product\/service.<\/p>\n<p id=\"4681\" class=\"graf graf--h4 graf-after--p\"><strong><em>If you want to go further, I recommend those articles:<\/em><\/strong><\/p>\n<ul class=\"postList\">\n<li id=\"2bc0\" class=\"graf graf--li graf-after--h4\">Do you have a clear hypothesis to evaluate or do you need to generate a clear idea? <a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/grasshopperherder.com\/what-type-of-lean-startup-experiment-should-i-run\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-href=\"https:\/\/grasshopperherder.com\/what-type-of-lean-startup-experiment-should-i-run\/\">\u201cEvaluative or Generative\u201d section of The Real Startup Book<\/a>.<\/li>\n<li id=\"8abb\" class=\"graf graf--li graf-after--li\"><a class=\"markup--anchor markup--li-anchor\" href=\"https:\/\/medium.com\/precoil\/an-introduction-to-experiment-pairing-8e2e24796f3e\" target=\"_blank\" rel=\"noopener noreferrer\" data-href=\"https:\/\/medium.com\/precoil\/an-introduction-to-experiment-pairing-8e2e24796f3e\">Strong Evidence \/ Weak Evidence<\/a><\/li>\n<\/ul>\n<p id=\"73bb\" class=\"graf graf--p graf-after--li graf--trailing\"><strong><em>And to learn how to think and move like a startup, contact me on <a class=\"markup--anchor markup--blockquote-anchor\" href=\"http:\/\/bit.ly\/tangostartcompany\" target=\"_blank\" rel=\"noopener noreferrer\" data-href=\"http:\/\/bit.ly\/tangostartcompany\">Tango<\/a>.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You know as an entrepreneur that before building your idea you should build an MVP first, the famous Minimum Viable Product. So what is this&nbsp;MVP? &hellip; <\/p>\n","protected":false},"author":1,"featured_media":857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,27],"tags":[],"class_list":["post-781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation","category-lean-startup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What MVP should I\u00a0build - Digital Evolution<\/title>\n<meta name=\"description\" content=\"Your Minimum Viable Product allows you to test different parts of your idea: price, marketing channels, features, value proposition, user interface, etc...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/debane.org\/franck\/what-mvp-should-build\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What MVP should I\u00a0build - 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