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Digital Evolution

Notes from Franck Debane

How to Decide on Strategic Projects- Why ROI Is Not Enough

Categories:UncategorizedUpdated on: December 21, 2025December 21, 2025 Franck

ROI has become the default decision filter in most organizations. If a project has a strong return on investment, it moves forward. If it doesn’t, …

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My Playbook for Testing with Customers Without Alienating Sales

Categories:Customer developmentExperimentInnovationUpdated on: December 9, 2025December 1, 2025 Franck

In many organizations, a quiet tension exists between innovation teams trying to validate ideas with customers and sales teams protecting their pipeline and relationships. Sales’ …

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Stop Betting on Ideas. Start Betting on “Minimum Viable Teams”

Categories:InnovationKnowledgeOpinionUpdated on: November 20, 2025November 20, 2025 Franck

Why the most important decision an innovation director makes isn’t what project to fund, but who they choose to build it. As an innovation director, …

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Moving from Software Development to Product Management

Categories:OpinionPersonalUpdated on: February 27, 2024February 27, 2024 Franck

Moving from software development to product management is a leap that many developers consider. This move opens doors to new challenges and responsibilities while allowing …

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Creating Effective Business Presentations

Creating Effective Business Presentations

Categories:CommunicationCourseUpdated on: July 14, 2023February 12, 2023 Franck

Get your ideas across by presenting them the right way Your ability to present ideas in a precise, articulate and convincing manner makes a huge …

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The 10 Commandments of the Intrapreneur

The 10 Commandments of the Intrapreneur

Categories:Corporate EntrepreneurUpdated on: July 14, 2023November 2, 2022 Franck

In 1985, the book Intrapreneuring from Gifford Pinchot answers the question Why you dont have to leave the corporation to become an Entrepreneur? As part …

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Building a vision for your product or for your company (with examples)

Building a vision for your product or for your company (with examples)

Categories:GrowthUpdated on: July 28, 2021July 28, 2021 Franck

To be competitive, organisations need to align their teams to a common and shared goal. Failing to do so causes employees to disagree, act according …

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La startup qui a aidé 120 000 personnes à retrouver un job

Categories:Corporate EntrepreneurDataInnovationUpdated on: July 28, 2021July 27, 2021 Franck

Quand 75% du marché de l’emploi est dit caché avec des recrutements qui ne sont pas publics, comment favoriser le retour à l’emploi ? C’est …

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Quand le service public se met en mode startup

Categories:Corporate EntrepreneurInnovationLean StartupUpdated on: July 28, 2021June 24, 2021 Franck

Une startup au sein d’une administration veille de plus de 200 ans, ça vous interpelle ? Et bien figurez-vous qu’il existe des startups d’état, une …

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Comment Aéroports de Paris digitalise son expérience client

Categories:Corporate EntrepreneurInnovationLean StartupUpdated on: July 28, 2021June 11, 2021 Franck

Comment une boîte au chiffre d’affaires de près de 5 milliards fait pour développer une nouvelle activité ? Elle recrute un entrepreneur ! Aéroports de …

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