Dad : I want you to marry a girl of my choice
Son : No !!
Dad : the girl is Bill Gates’ daughter
Son : oh.. okay
Dad goes to Bill Gates
Dad : I want your daughter to marry my son
Bill Gates : No !!
Dad : my son is the CEO of World Bank
Bill Gates : oh.. okay
Dad goes to the President of World Bank
Dad : appoint my son as the CEO of your Bank
President : No !!
Dad : he is the son in law of Bill Gates
President : oh.. okay
This is value creation!