Votre entreprise veut innover. À condition que rien ne change.
Le passage du pilote à l’industrialisation révèle les arbitrages que l’entreprise n’a pas faits : budgets, roadmaps et responsabilités.
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Make faster decisions without taking bigger risks
Big companies slow down because they treat every decision as if it could sink them. Jeff Bezos sorts decisions into two types: the few you cannot undo, and the many you can. Why speed matters, and how to sort your own.
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Écouter ses utilisateurs ne suffit pas, il faut regarder ce qu’ils font : l’histoire de Bunkr
Bunkr voulait être le PowerPoint killer. Edouard Petit, son cofondateur, raconte six ans de produit, de croissance et de pivots, et l’erreur qui leur a coûté le plus : croire ce que les utilisateurs disaient vouloir.
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Customer Interview Questions: 45 Questions for Customer Discovery
45 customer interview questions for customer discovery, grouped by stage: context, the last time the problem happened, current solutions, pains, buying process, early adopters and referrals. With why to ask each one, and the leading version to avoid.
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Why ambitious goals win
Ask a team to grow results by 2 percent and watch what happens. They work 2 percent harder. Longer hours. A few more calls. The same approach, pushed a …
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The KGB stole submarine secrets in 35 seconds
Using an interview technique called elicitation. This is how it works: Direct questions can feel like an interrogation, so people raise their guard. The …
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The AI trap: speeding up one step in a frozen process
A retail bank wanted to put AI into its personal-loan process. Underwriting a loan has five steps. Market the product. Take the application. Review and …
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The 1999 revolution is unfolding again
1999, Silicon Valley. I was in the middle of the action. The energy was unreal. Everyone was building something. The dotcom boom. Instant free …
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Cost savings have a ceiling
Most AI business cases I see are about efficiency. Cut the support team. Reduce the hours. Trim the cost per ticket. Fine. Those gains are real. But they …
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How to read anyone: the 6 social needs
It's not about what they say. It's what they need from you when they say it. The idea comes from Chase Hughes. He calls it the 6 Social Needs, and teaches …
