Bunkr voulait être le PowerPoint killer. Edouard Petit, son cofondateur, raconte six ans de produit, de croissance et de pivots, et l’erreur qui leur a coûté le plus : croire ce que les utilisateurs disaient vouloir.
45 customer interview questions for customer discovery, grouped by stage: context, the last time the problem happened, current solutions, pains, buying process, early adopters and referrals. With why to ask each one, and the leading version to avoid.
Ask a team to grow results by 2 percent and watch what happens. They work 2 percent harder. Longer hours. A few more calls. The same approach, pushed a …
Using an interview technique called elicitation. This is how it works: Direct questions can feel like an interrogation, so people raise their guard. The …
A retail bank wanted to put AI into its personal-loan process. Underwriting a loan has five steps. Market the product. Take the application. Review and …
Most AI business cases I see are about efficiency. Cut the support team. Reduce the hours. Trim the cost per ticket. Fine. Those gains are real. But they …
It's not about what they say. It's what they need from you when they say it. The idea comes from Chase Hughes. He calls it the 6 Social Needs, and teaches …
In 1994, a Silicon Valley company shipped a pocket device that did most of what an iPhone does. It had the best team, the most money and the biggest partners. That was the problem.
Avec Lovable, Claude ou Cursor, un prototype fonctionnel se construit en 2 heures. C'est un piège. Un proto qui tourne, c'est impressionnant. Mais ça mène …