Corporate Innovation Strategy: Why 80% of Projects Fail (And How to Survive)
Let’s be honest about the job title. If you re “head of innovation”, leading a corporate innovation strategy or a major transformation project, you’ve a target on …
Year: 2025
How to Decide on Strategic Projects- Why ROI Is Not Enough
ROI has become the default decision filter in most organizations. If a project has a strong return on investment, it moves forward. If it doesn’t, …
My Playbook for Testing with Customers Without Alienating Sales
In many organizations, a quiet tension exists between innovation teams trying to validate ideas with customers and sales teams protecting their pipeline and relationships. Sales’ …
Stop Betting on Ideas. Start Betting on “Minimum Viable Teams”
Why the most important decision an innovation director makes isn’t what project to fund, but who they choose to build it. As an innovation director, …