My Playbook for Testing with Customers Without Alienating Sales
In many organizations, a quiet tension exists between innovation teams trying to validate ideas with customers and sales teams protecting their pipeline and relationships. Sales’ …
Year: 2025
Stop Betting on Ideas. Start Betting on “Minimum Viable Teams”
Why the most important decision an innovation director makes isn’t what project to fund, but who they choose to build it. As an innovation director, …