“The more you know your customers, the more you can help them.”
an old friend used to remind me
The Customer Profile is useful to summarise and clarify our knowledge about the customer. It’s part of the Value Proposition Design from Strategyzer.
It maps out the jobs to be done, pains and gains of your customer. Doing so will help you to dig deeper into a specific customer segment and gain their perspectives.
Sometimes teams need to formalise this knowledge into a PowerPoint.
Download the PowerPoint version of the Customer Profile here.
I have also created a Google Slide version that you copy and can edit.
