PowerPoint Template for Customer Profile in Value Proposition Design

By Updated 1 min read Lean Startup

In the guides Value proposition and pricing, Canvases and templates

Customer Profile template: a circle split into Gains, Pains and Customer Jobs, with guiding questions for each

“The more you know your customers, the more you can help them.”

an old friend used to remind me

The Customer Profile is useful to summarise and clarify our knowledge about the customer. It’s part of the Value Proposition Design from Strategyzer.

It maps out the jobs to be done, pains and gains of your customer. Doing so will help you to dig deeper into a specific customer segment and gain their perspectives.

Sometimes teams need to formalise this knowledge into a PowerPoint.

Download the PowerPoint version of the Customer Profile here.

I have also created a Google Slide version (Make a copy) that you can copy and edit.

Customer Profile PowerPoint template: customer jobs, gains and pains
Customer Profile PowerPoint Template



Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2022) and organises the Lead Innovation Day.