Notes left by Franck Debane
Every year, Nissan Europe runs a competition called the Chairman’s Innovation Awards. It is open to all employees who want to propose new ideas for Nissan. A few years back,…
Continue Reading And the car turned red – An innovation story at Nissan
“The more you know your customers, the more you can help them.” an old friend used to remind me The Customer Profile is useful to summarise and clarify our knowledge…
Okay, you think you have nailed a good value proposition for your new product? You like it, your friends like it. Good. But what matters is that your future customers…
Getting the value proposition right is one of the most ambiguous task entrepreneurs face in the early definition of their idea. It a convergence point where your team and your…
To build a business, you need to clearly understand who you can create value for -your customers- and what job are these customers trying to get done. One way to…