Corporate Innovation Strategy: Why 80% of Projects Fail (And How to Survive)
Let’s be honest about the job title. If you re “head of innovation”, leading a corporate innovation strategy or a major transformation project, you’ve a target on …
Month: December 2025
How to Decide on Strategic Projects- Why ROI Is Not Enough
ROI has become the default decision filter in most organizations. If a project has a strong return on investment, it moves forward. If it doesn’t, …
My Playbook for Testing with Customers Without Alienating Sales
In many organizations, a quiet tension exists between innovation teams trying to validate ideas with customers and sales teams protecting their pipeline and relationships. Sales’ …