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2025

22 notes published in 2025

  • Corporate Innovation Strategy: Why 80% of Projects Fail (And How to Survive)

    Let’s be honest about the job title. If you’re “head of innovation”, leading a corporate innovation strategy or a major transformation project, you’ve a target on …

    December 26, 2025 5 min read Corporate Entrepreneur

  • How to Decide on Strategic Projects: Why ROI Is Not Enough

    ROI has become the default decision filter in most organizations. If a project has a strong return on investment, it moves forward. If it doesn’t, …

    December 21, 2025 4 min read Corporate Entrepreneur

  • My Playbook for Testing with Customers Without Alienating Sales

    In many organizations, a quiet tension exists between innovation teams trying to validate ideas with customers and sales teams protecting their pipeline and relationships. Sales’ …

    December 1, 2025 3 min read Lean Startup

  • Stop Betting on Ideas. Start Betting on “Minimum Viable Teams”

    Why the most important decision an innovation director makes isn’t what project to fund, but who they choose to build it. As an innovation director, …

    November 20, 2025 4 min read Opinion

  • Always be testing with customers (not just kittens)

    Was the user story this? As a: kitten owner,; I want to: keep my kitten away from my keyboard,; So that I can: eliminate any future risk of data loss or …

    November 10, 2025 1 min read Lean StartupLinkedIn

  • In innovation, the way we get there matters

    In innovation, the outcome isn’t the only thing that matters — the way we get there is just as important. The hard work — uncovering real problems …

    July 23, 2025 1 min read Lean StartupLinkedIn

  • A quick introduction to using AI with Design Thinking

    In this clip from a Global Innovation Institute (GInI) webinar, Franck shows how AI can help with the first stage of design thinking: understanding the …

    July 21, 2025 1 min read InnovationLinkedIn

  • HiPPO isn’t an evil dictator

    The Highest Paid Person’s Opinion (HiPPO) appears when decisions default to the highest-ranking person’s opinion —regardless of data or expertise. And the …

    July 15, 2025 1 min read Corporate EntrepreneurLinkedIn

  • User research is wasted empathy

    User research should be your compass for innovation. Find hidden hopes and fears; Discover frustrations that make them quit; Reveal the struggles they …

    July 12, 2025 1 min read Corporate EntrepreneurLinkedIn

  • Agile is just Waterfall in disguise

    And it’s killing innovation. The Agile Manifesto aimed to free development from processes and rigidity: Individuals and interactions over processes and …

    July 2, 2025 1 min read Corporate EntrepreneurLinkedIn

  • Innovation Theater IS Innovation

    Hackathons, labs, demos, and communications are often dismissed as empty corporate cosplay —all show and no substance. Companies pretending to innovate …

    June 23, 2025 1 min read Corporate EntrepreneurLinkedIn

  • Stop wasting millions on innovation

    I’ve seen too many corporate innovations fail — not because of a lack of effort or brilliant minds. The real problem? Companies rush to build and push new …

    June 17, 2025 1 min read Corporate EntrepreneurLinkedIn

  • Companies want innovation but fire the innovators

    Companies hire and reward employees that are good at operating the business. This means: Rewarding conformity; Suppressing original thinking; Punishing …

    June 16, 2025 1 min read Corporate EntrepreneurLinkedIn

  • Having everything is the enemy of innovation

    We think innovation needs abundance: budgets, teams, resources. But: When you have everything, you stop questioning.; When you have nothing, you start …

    June 10, 2025 1 min read Corporate EntrepreneurLinkedIn

  • Innovation starts with courageous leadership

    We talk about innovation as a process or a strategy. But at its core, innovation is a leadership decision — and it takes guts. New ideas challenge the …

    June 9, 2025 1 min read Corporate EntrepreneurLinkedIn

  • Listening to the boss vs. listening to the customer

    “Customer-first” is the promise. “Boss-first” is the reality. Here’s what really happens: Too many teams spend their time managing upward instead of …

    June 3, 2025 1 min read Corporate EntrepreneurLinkedIn

  • Harmony is overrated: innovation thrives on friction

    Companies obsess over collaboration, alignment, and harmony, but innovation actually requires conflict and disagreement. Here’s the uncomfortable truth …

    June 2, 2025 1 min read Corporate EntrepreneurLinkedIn

  • Fail fast, they say, but no one wants to be the one who fails

    We’ve glorified failure. “Fail fast, fail forward, fail often.” But here’s a truth no one admits: Most organizations will punish failure. The people who …

    May 27, 2025 1 min read Corporate EntrepreneurLinkedIn

  • Nobody agrees on what innovation actually means

    Ask your executive team, "What should be the role of innovation?" You'll get different answers from everyone. Here's the reality: To Marketing, it's …

    May 26, 2025 1 min read Corporate EntrepreneurLinkedIn

  • Quand l’IA structure et accélère vos processus d’innovation

    Au Lead Innovation Day 2025, j’ai montré les quatre rôles que l’IA peut jouer dans un processus d’innovation (coach, évaluateur, faiseur, synthétiseur), puis une démonstration sur un défi inspiré de Renault.

    7 mai 2025 3 min de lecture Corporate Entrepreneur

  • Penser AI-First

    La rupture de la GenAI redéfinit les interactions homme-machine et transforme la conception des produits. Penser AI-First, c’est aller au-delà d’un simple …

    12 mars 2025 1 min de lecture InnovationLinkedIn

  • The more we trust AI, the less we think for ourselves

    The study is by Microsoft Research and Carnegie Mellon University, presented at CHI 2025. 319 knowledge workers described 936 real uses of generative AI …

    February 20, 2025 2 min read OpinionLinkedIn

Guides

  • Customer interviews
  • Value proposition and pricing
  • MVP and experiments
  • Canvases and templates
  • From code to product
  • The intrapreneur
  • Lean startup in large companies
  • Intrapreneuriat en grand groupe
  • Lean startup: where to start
  • Measuring and funding innovation
  • Failure, and what comes next
  • Customer psychology
  • UX and design thinking
  • Growth and loyalty
  • Pitching and presenting
  • Innovation stories

Series

  • Hidden truths of corporate innovation
  • Lean Startup Day 2023
  • Oser, puis doser
  • Digital marketing lectures
  • Confucius on Twitter, 2009 to 2012

Themes

  • Innovation145
  • Lean Startup114
  • Marketing81
  • Corporate Entrepreneur74
  • Startup69
  • Experiment38
  • Opinion35
  • Books15
  • Podcast: Oser Doser9

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  • 2002
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