Christmas lights from Google
Nice little one too. Feeling the spirit of Christmas, Google is getting it’s own christmas lights.
Year: 2012
What is business ?
Dad : I want you to marry a girl of my choice Son : No !! Dad : the girl is Bill Gates’ daughter Son …
A little amazing feature on Gmail
Well, it was quite simple, I wrote an email, and somewhere in the email I wrote “I attached …” this document. Re-read the email and …
Digital Marketing Overview
It’s been a year since I first presented to Paris X university students a Digital Marketing overview. Today I had the chance to refine and …
Crisis communication (1/4) – examples
As as part of Marketing lectures I am giving to the students about crisis communication, I have gather a set of real life examples that …
Integrated marketing communication
Integrated marketing communication really resonated with my consumer centric mindset. Wikipedia defines IMC as: This is an approach to brand communications where the different modes …
Marketing budgets: 2 good and short reads
While doing research, I found those two pieces very insightful on how to define your marketing budget: The marketing budget and how to define it: build your …
Weather comparison between London and Paris
There may be good reasons to prefer Paris over London, but weather is not one of them. Here is a comparison between London and Paris …
Marketing concepts explained in 2 Minutes
Simple and on spot. This funny video is a bit of fresh air for the marketing class. http://www.youtube.com/watch?v=l4seWLW2KhQ Those are the concepts: 1. You see …
Digital Marketing – student project
This is a post for my students at the Master of Business and Management at University Paris 10 Nanterre la Defense. It aims to introduce …