Technology in search of a customer
Listen to Steve Jobs on Customer centricity versus Technology Centricity. A valuable business lesson that companies and employees forget very quickly. We all have solutions in search of problems… There’s…
Category: Marketing
The right path to take – advice from Steve Jobs
In May 1997, Apple held its Worldwide Developers Conference (WWDC) in San Jose, California. At that time, Steve Jobs was not CEO of the company. He was speaking as an…
How the perception of effort increases value
Value is relative The value that a buyer sees and depends on the frame or perception they have about the product. To increase the perceived value of your product, you…
4 Ways to Test your Value Proposition
Okay, you think you have nailed a good value proposition for your new product? You like it, your friends like it. Good. But what matters is that your future customers…
How to build your Value Proposition
Getting the value proposition right is one of the most ambiguous task entrepreneurs face in the early definition of their idea. It a convergence point where your team and your…
When to focus on growth?
So, at the Lean Startup Unconference in San Francisco, David Binetti was holding a session on How to know when to step on the gas and focus on growth. He…
Lean Startup: Impact pour nos Grandes Entreprises
Venu de l’ingénierie de la Silicon Valley, le Lean Startup est en train de révolutionner la façon de créer les startups. Mais pas que. Cette approche pratique et systématique commence…
Getting your first customers – simplified customer development
Sometimes startups come to me with this problem: we have created this great service, how can we get our first customers. Those startups quite often need to put a hold…
Digital Marketing Overview
It’s been a year since I first presented to Paris X university students a Digital Marketing overview. Today I had the chance to refine and enhance that presentation in from…
Crisis communication (1/4) – examples
As as part of Marketing lectures I am giving to the students about crisis communication, I have gather a set of real life examples that illustrates the best practices to…