Marketing
81 notes, 2009 to 2026 · page 1 of 9
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The KGB stole submarine secrets in 35 seconds
Using an interview technique called elicitation. This is how it works: Direct questions can feel like an interrogation, so people raise their guard. The …
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How to read anyone: the 6 social needs
It's not about what they say. It's what they need from you when they say it. The idea comes from Chase Hughes. He calls it the 6 Social Needs, and teaches …
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Creating Effective Business Presentations
Get your ideas across by presenting them the right way Your ability to present ideas in a precise, articulate and convincing manner makes a huge …
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Product/market fit starts with your high-expectation customers
Three tools I keep coming back to: David Bland’s push and pull to find early adopters, Superhuman’s engine to measure product/market fit, and Julie Supan’s high-expectation customer.
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The Customer Factory: making happy customers
How to build a successful business? “Successful businesses share a common universal goal: to make happy customers!” says Ash Maurya. His model, the …
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Survivorship bias: the planes that came back
“My product is better than their product, so I’ll succeed.” “If I focus on my unhappy customers, I’ll be able to retain them and decrease my churn rate.” …
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Technology in search of a customer
Listen to Steve Jobs on Customer centricity versus Technology Centricity. A valuable business lesson that companies and employees forget very quickly. We all have solutions …
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Growth hacking is a step-by-step process
William Mievre argues that growth hacking is a method, not a bag of tricks. It only starts once the product fits its market, and it needs groundwork: a …
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The right path to take – advice from Steve Jobs
In May 1997, Apple held its Worldwide Developers Conference (WWDC) in San Jose, California. At that time, Steve Jobs was not CEO of the company. …
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How the perception of effort increases value
Value is relative The value that a buyer sees and depends on the frame or perception they have about the product. To increase the perceived …
