Listen to Steve Jobs on Customer centricity versus Technology Centricity. A valuable business lesson that companies and employees forget very quickly. We all have solutions…
In May 1997, Apple held its Worldwide Developers Conference (WWDC) in San Jose, California. At that time, Steve Jobs was not CEO of the company.…
Value is relative The value that a buyer sees and depends on the frame or perception they have about the product. To increase the perceived…
Okay, you think you have nailed a good value proposition for your new product? You like it, your friends like it. Good. But what matters…
Getting the value proposition right is one of the most ambiguous task entrepreneurs face in the early definition of their idea. It a convergence point…
So, at the Lean Startup Unconference in San Francisco, David Binetti was holding a session on How to know when to step on the gas…
Venu de l’ingénierie de la Silicon Valley, le Lean Startup est en train de révolutionner la façon de créer les startups. Mais pas que. Cette…
Sometimes startups come to me with this problem: we have created this great service, how can we get our first customers. Those startups quite often…
It’s been a year since I first presented to Paris X university students a Digital Marketing overview. Today I had the chance to refine and…
As as part of Marketing lectures I am giving to the students about crisis communication, I have gather a set of real life examples that…