The Genius of the London Tube Map

Learn the story of one of the best “user interfaces” before UI. The London Tube Map. The implications of this design are so profond, in terms of usage, perception, usage,…

Kano framework, classification of user needs

As part of the design course by Karl T. Ulrich (pictured) that I follow on coursera.org (great site btw, which is changing access to knowledge in a very significant way),…

A little amazing feature on Gmail

Well, it was quite simple, I wrote an email, and somewhere in the email I wrote “I attached …” this document. Re-read the email and hit the send button. And…

Behavioral economics and the mistakes we do

In his gamification lecture on coursera.org Prof. Kevin Werbach talks about behavioral economics. At the intersection of ecomomics and behaviorism, behavioral economics differs from economics by looking specifically at people’s…

It is about the users

I recommend reading ‘The design of everyday things’ by Donald Norman. The book convey a very rich idea. The idea is about putting the user at the center of the…