While doing research, I found those two pieces very insightful on how to define your marketing budget:
- The marketing budget and how to define it:
- build your budget around your goal,
- focus on ROI
- and favor measurable medias.
From blogtrepreneur.
- 4 ways to decide your marketing budget:
- take a percentage of your sales
- decide it arbitrarily
- match the competitor budget
- or built it on your marketing objectives (growth).
From LegalZoom.