Marketing budgets: 2 good and short reads
While doing research, I found those two pieces very insightful on how to define your marketing budget: The marketing budget and how to define it: build your …
Month: October 2012
Weather comparison between London and Paris
There may be good reasons to prefer Paris over London, but weather is not one of them. Here is a comparison between London and Paris …
Marketing concepts explained in 2 Minutes
Simple and on spot. This funny video is a bit of fresh air for the marketing class. http://www.youtube.com/watch?v=l4seWLW2KhQ Those are the concepts: 1. You see …
Digital Marketing – student project
This is a post for my students at the Master of Business and Management at University Paris 10 Nanterre la Defense. It aims to introduce …