2012
29 notes published in 2012
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Christmas lights from Google
Nice little one too. Feeling the spirit of Christmas, Google is getting it’s own christmas lights.
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What is business ?
Dad : I want you to marry a girl of my choice Son : No !! Dad : the girl is Bill Gates’ daughter Son …
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A little amazing feature on Gmail
Well, it was quite simple, I wrote an email, and somewhere in the email I wrote “I attached …” this document. Re-read the email and …
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Digital Marketing Overview
It’s been a year since I first presented to Paris X university students a Digital Marketing overview. Today I had the chance to refine and …
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Crisis communication (1/4) – examples
As part of Marketing lectures I am giving to the students about crisis communication, I have gather a set of real life examples that …
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Integrated marketing communication
Integrated marketing communication really resonated with my consumer centric mindset. Wikipedia defines IMC as: This is an approach to brand communications where the different modes …
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Marketing budgets: 2 good and short reads
While doing research, I found those two pieces very insightful on how to define your marketing budget: The marketing budget and how to define it: build your …
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Weather comparison between London and Paris
There may be good reasons to prefer Paris over London, but weather is not one of them. Here is a comparison between London and Paris …
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Marketing concepts explained in 2 Minutes
Simple and on spot. This funny video is a bit of fresh air for the marketing class. http://www.youtube.com/watch?v=l4seWLW2KhQ Those are the concepts: 1. You see …
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Digital Marketing – student project
This is a post for my students at the Master of Business and Management at University Paris 10 Nanterre la Defense. It aims to introduce …
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Behavioral economics and the mistakes we do
In his gamification lecture on coursera.org Prof. Kevin Werbach talks about behavioral economics. At the intersection of ecomomics and behaviorism, behavioral economics differs from economics …
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Confucius said, twitter is growing
Time for a quite update on how Confucius140 is growing on twitter. It is a experimental account that tweet twice a day a famous quote. …
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How to not innovate
Taken from 10 ways to inhibit innovation, here are 4 trends that what prevents innovation in companies. We exploit and don’t explore Our focus on short-term results …
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Why your links should never say « click here »
UX Movement: « click » draws attention to the mouse rather than to the interface, and « here » hides what the user is about to open. Better to link nouns …
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Google also building walls around its garden…
Have a look a the image below. It compares two screenshots of a Google search results page. The one on the left is from 2008. …
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UX designer vs product manager: what distinguishes the two roles?
My answer on Quora to the question: Given that the qualities of a good UX Designer and a good Product Manager seem so close what are the distinguishing …
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Crowdsoursing your strategy
McKinsey Quarterly published an article “The social side of strategy” that includes examples how companies can leverage the wisdom of their own crowd (employees) into …
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Applying lean startup to mobile apps
A 2012 discussion on OnStartups: can lean startup work for mobile apps, when app store approval slows down iterations and split tests? The answers say …
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The crowdsourcing landscape, by Ross Dawson
Ross Dawson's framework from his book Getting Results From Crowds, presented at The Next Web 2012: a map of the crowdsourcing landscape and of crowd …
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8 core beliefs of extraordinary bosses
Geoffrey James (Inc.) sums up what he learned from interviewing highly successful CEOs: business is an ecosystem, not a battlefield; a company is a …
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This is how design works, by Wells Riley
Wells Riley's guide for startups: design is not a logo or a theme but a method of problem solving. It covers what good design is, with Dieter Rams' ten …
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The Lean Startup -by Eric Ries
Eric Ries talks are great and his book is a must. It’s easy to read, practical with lot’s of real life examples and situations. If …
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It’s not what you sell, it’s what you believe (Bill Taylor)
Bill Taylor, in Harvard Business Review (April 2012), starting from Adam Lashinsky's book Inside Apple and from a story about Tim Cook: companies create …
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Don’t build a paywall, create a velvet rope instead
GigaOM (March 2012): as newspapers copy the New York Times and the Wall Street Journal, a paywall is not the only option. Like a velvet rope rather than a …
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Habits are the new viral (Nir Eyal)
Nir Eyal, in TechCrunch (February 2012): the value of web businesses increasingly depends on the habits of their users. Early media companies sold …
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12 things you were not taught in school about creative thinking
Michael Michalko lists twelve ideas about creativity that school does not teach, starting with the first: you are creative. The difference between …
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The only three true job interview questions
George Bradt, in Forbes (2011), drawing on top executive recruiters: every interview question is a variant of three. Can you do the job? That is about …
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The Etsy saga: from silos to billions of pageviews
High Scalability recounts Ross Snyder's talk at Surge 2011: how Etsy went from a raw startup in 2005 to one struggling with its success in 2007, the …
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Visualize your business model in 15 minutes flat
A short IDEO video made for HackFwd: how to draw your business model in fifteen minutes to make it clear and share it.
