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Digital Evolution

Notes from Franck Debane

Home>2019

Year: 2019

4 Ways to Test your Value Proposition

Categories:MarketingValue PropositionUpdated on: April 20, 2020December 8, 2019 Franck

Okay, you think you have nailed a good value proposition for your new product? You like it, your friends like it. Good. But what matters …

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How to build your Value Proposition

Categories:InnovationMarketingValue PropositionUpdated on: January 5, 2020December 5, 2019 Franck

Getting the value proposition right is one of the most ambiguous task entrepreneurs face in the early definition of their idea. It a convergence point …

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Initier à l’intrapreneuriat — en école de commerce

Categories:Corporate EntrepreneurEventUpdated on: April 20, 2020November 29, 2019 Franck

Une école de commerce m’a récemment demandé de faire un cours sur l’intrapreneuriat. Heureux de partager mes expériences, j’ai accepté. Ils ont eu des cours …

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Building your mvp

What MVP should I build

Categories:InnovationLean StartupUpdated on: April 20, 2020May 14, 2019 Franck

You know as an entrepreneur that before building your idea you should build an MVP first, the famous Minimum Viable Product. So what is this MVP? …

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Big corporation and innovation

Can Big Corporations innovate better than Startups?

Categories:Corporate EntrepreneurInnovationOpinionUpdated on: April 20, 2020April 30, 2019 Franck

Increasingly, Startups are disrupting established companies that are wealthy with resources and most importantly with customers. On February 2019, two founders of modern entrepreneurship — Steve Blank, …

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How to interview customers

How to Interview Customer — field guide

Categories:Customer developmentKnowledgeLean StartupUpdated on: March 8, 2020February 28, 2019 Franck

To build a business, you need to clearly understand who you can create value for -your customers- and what job are these customers trying to …

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