In May 1997, Apple held its Worldwide Developers Conference (WWDC) in San Jose, California. At that time, Steve Jobs was not CEO of the company.…
“The more you know your customers, the more you can help them.” an old friend used to remind me The Customer Profile is useful to…
Value is relative The value that a buyer sees and depends on the frame or perception they have about the product. To increase the perceived…
Okay, you think you have nailed a good value proposition for your new product? You like it, your friends like it. Good. But what matters…
Getting the value proposition right is one of the most ambiguous task entrepreneurs face in the early definition of their idea. It a convergence point…
Une école de commerce m’a récemment demandé de faire un cours sur l’intrapreneuriat. Heureux de partager mes expériences, j’ai accepté. Ils ont eu des cours…
You know as an entrepreneur that before building your idea you should build an MVP first, the famous Minimum Viable Product. So what is this MVP?…
Increasingly, Startups are disrupting established companies that are wealthy with resources and most importantly with customers. On February 2019, two founders of modern entrepreneurship — Steve Blank,…
To build a business, you need to clearly understand who you can create value for -your customers- and what job are these customers trying to…
C’est parce qu’on a pivoté pour trouver notre growth engine. Et la c’est le Product Market Fit ! …vous pouvez répéter ? Bienvenue dans l’univers Lean Startup,…