The right path to take – advice from Steve Jobs
In May 1997, Apple held its Worldwide Developers Conference (WWDC) in San Jose, California. At that time, Steve Jobs was not CEO of the company. He was speaking as an…
PowerPoint Template for Customer Profile in Value Proposition Design
“The more you know your customers, the more you can help them.” an old friend used to remind me The Customer Profile is useful to summarise and clarify our knowledge…
How the perception of effort increases value
Value is relative The value that a buyer sees and depends on the frame or perception they have about the product. To increase the perceived value of your product, you…
4 Ways to Test your Value Proposition
Okay, you think you have nailed a good value proposition for your new product? You like it, your friends like it. Good. But what matters is that your future customers…
How to build your Value Proposition
Getting the value proposition right is one of the most ambiguous task entrepreneurs face in the early definition of their idea. It a convergence point where your team and your…
Initier à l’intrapreneuriat — en école de commerce
Une école de commerce m’a récemment demandé de faire un cours sur l’intrapreneuriat. Heureux de partager mes expériences, j’ai accepté. Ils ont eu des cours sur l’entrepreneuriat et le design…
What MVP should I build
You know as an entrepreneur that before building your idea you should build an MVP first, the famous Minimum Viable Product. So what is this MVP? This MVP is an experiment…
Can Big Corporations innovate better than Startups?
Increasingly, Startups are disrupting established companies that are wealthy with resources and most importantly with customers. On February 2019, two founders of modern entrepreneurship — Steve Blank, creator of the Lean Startup…
How to Interview Customer — field guide
To build a business, you need to clearly understand who you can create value for -your customers- and what job are these customers trying to get done. One way to…
J’ai bootstrappé mon business model. Mon MVP a de la traction chez mes early adopters !
C’est parce qu’on a pivoté pour trouver notre growth engine. Et la c’est le Product Market Fit ! …vous pouvez répéter ? Bienvenue dans l’univers Lean Startup, où l’on parle autant anglais…