Technology in search of a customer
Listen to Steve Jobs on Customer centricity versus Technology Centricity. A valuable business lesson that companies and employees forget very quickly. We all have solutions …
And the car turned red – An innovation story at Nissan
Every year, Nissan Europe runs a competition called the Chairman’s Innovation Awards. It is open to all employees who want to propose new ideas for …
How coding shapes your thinking
This article was first written and published for the Business Coaching Magazine. When you write software all day, it shapes your thinking. Your brain is …
Template PowerPoint pour le Business Model Canvas
Les entreprises utilisent de plus en plus souvent le Business Model Canvas d’Alexander Osterwalder. Parfois appelé le BMC, c’est devenu maintenant un outil incontournable de …
The right path to take – advice from Steve Jobs
In May 1997, Apple held its Worldwide Developers Conference (WWDC) in San Jose, California. At that time, Steve Jobs was not CEO of the company. …
PowerPoint Template for Customer Profile in Value Proposition Design
“The more you know your customers, the more you can help them.” an old friend used to remind me The Customer Profile is useful to …
How the perception of effort increases value
Value is relative The value that a buyer sees and depends on the frame or perception they have about the product. To increase the perceived …
4 Ways to Test your Value Proposition
Okay, you think you have nailed a good value proposition for your new product? You like it, your friends like it. Good. But what matters …
How to build your Value Proposition
Getting the value proposition right is one of the most ambiguous task entrepreneurs face in the early definition of their idea. It a convergence point …
Initier à l’intrapreneuriat — en école de commerce
Une école de commerce m’a récemment demandé de faire un cours sur l’intrapreneuriat. Heureux de partager mes expériences, j’ai accepté. Ils ont eu des cours …