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Kirikou and the thorn
Sometimes we need to be reminded of how Kirikou defeated the witch Karaba. The feared sorceress, Karaba, has cast a shadow over everything: she has dried …
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IKEA deployed an AI chatbot, making 8,500 jobs obsolete
Nobody was fired. In 2021, IKEA rolled out a customer service chatbot called Billie. Over two years, Billie handled 47% of customer requests. The company …
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Resistance is a spec, not a symptom
The people in companies fighting against AI are the most valuable asset right now. I used to think resistance was the enemy of progress. Then I looked at what they were protecting.
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Divergent vs convergent thinking
Neuroscience measured creativity. Turns out it's not one thing. It's 2 different dopamine circuits that can't run at the same time. (based on Chermahini & …
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What’s your strategy for exponential change?
A company gave everyone a Copilot license: 10,000 seats, about 3.6 million euros a year. Three months later, only a few hundred users were active. AI needs a different playbook.
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Building is not the hardest part
I'm an engineer. And for a long time I thought product requirements were someone else's job. Someone would tell me what to build. I'd build it. That was …
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How serious is your company about AI?
Are you using AI as an optimization tool, or as a transformation tool? The difference isn’t budget or ambition. It shows up in the projects you’re actually running.
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Corporate Innovation Strategy: Why 80% of Projects Fail (And How to Survive)
Let’s be honest about the job title. If you’re “head of innovation”, leading a corporate innovation strategy or a major transformation project, you’ve a target on …
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How to Decide on Strategic Projects: Why ROI Is Not Enough
ROI has become the default decision filter in most organizations. If a project has a strong return on investment, it moves forward. If it doesn’t, …
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My Playbook for Testing with Customers Without Alienating Sales
In many organizations, a quiet tension exists between innovation teams trying to validate ideas with customers and sales teams protecting their pipeline and relationships. Sales’ …
