Experiment
38 notes, 2009 to 2025 · page 2 of 4
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SpaceX A/B tests its Starship builds
Ars Technica reported in May 2019 that SpaceX was building two Starship prototypes in parallel, in Texas and in Florida, as a competition between two …
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Wizard of Oz MVP
A 23-second video on the Forward Partners channel shows the principle: the service is delivered by hand while customers believe they are using the …
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Too much quantitative data? Zynga analytics at its peak
Amplitude tells the story of analytics at Zynga: event-based tracking pioneered for social games, models built before launch, the metrics that mattered …
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Why you need to fail, by Derek Sivers
A 15-minute talk by Derek Sivers on three reasons to fail: to learn, since learning comes from paying attention to your mistakes; to grow, by attempting …
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How to make experimentation a repeatable process in your business
Mike Fishbein, in The Next Web (2015): the old product cycle of long development, market research and costly launches is giving way, from garage startups …
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Google Ventures’ do-it-yourself guide to the design sprint
VentureBeat (January 2015): Google Ventures publishes a guide for startups to run their own design sprint, the five-day process formalised by Jake Knapp …
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How to set up a landing page to validate a product idea
Scott McLeod explains how to test demand with a simple landing page before building anything: clear copy and a single call to action, a value proposition …
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Beware of the HiPPOs, by Hugh Molotsi
Hugh Molotsi explains why Intuit avoids HiPPO decisions, taken on the highest paid person's opinion, like the hippo, the most dangerous animal of the …
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Writer as coder: the iterative way to write a book
Leo Babauta (Zen Habits) wrote his book Zen Habits: Mastering the Art of Change the way software is built: a « minimum viable book » written chapter by …
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It’s time to fail! (Strategyzer)
Strategyzer: let ideas face their ultimate judge, the customer, as soon as they take shape. Two traps keep companies from testing early: the vision trap …
