Marketing
81 notes, 2009 to 2026 · page 2 of 9
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What is Lean Marketing?
Lean Marketing, in one definition: Lean Marketing approach consists of a one- or two-week-long marketing campaign that has 1 goal, 1 target group, and 1 …
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4 Ways to Test and Validate your Value Proposition
Okay, you think you have nailed a good value proposition for your new product? You like it, your friends like it. Good. But what matters …
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How to build your Value Proposition
Getting the value proposition right is one of the most ambiguous task entrepreneurs face in the early definition of their idea. It a convergence point …
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J’ai bootstrappé mon business model. Mon MVP a de la traction chez mes early adopters !
C’est parce qu’on a pivoté pour trouver notre growth engine. Et là c’est le Product Market Fit ! …vous pouvez répéter ? Bienvenue dans l’univers Lean Startup, …
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The Culture Map in action
This is what I learned using the Culture Map tool with a corporate team. First a bit of context: I have been following Dave Gray’s …
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It’s price before product. Period.
First Round Review interview with Madhavan Ramanujam, pricing partner at Simon-Kucher: design the product around what customers value and are willing to …
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When to focus on growth?
So, at the Lean Startup Unconference in San Francisco, David Binetti was holding a session on How to know when to step on the gas …
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How to fix the 5 most common mistakes with focus groups
Jay Eskenazi (UX Magazine) lists five flaws of focus groups: what people say differs from what they do, samples are small, dominant participants steer the …
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Your customer’s top 3 priorities
The investor Tomasz Tunguz suggests one question for customer calls: where does this problem sit on your list of priorities, top 3, top 5 or top 10? If it …
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18 cognitive biases you can use for conversion optimization
CXL describes 18 cognitive biases that shape how people decide online, from anchoring and the bandwagon effect to confirmation bias, with for each one a …
