Integrated marketing communication
Integrated marketing communication really resonated with my consumer centric mindset. Wikipedia defines IMC as: This is an approach to brand communications where the different modes work together to create a…
Category: Marketing
Marketing budgets: 2 good and short reads
While doing research, I found those two pieces very insightful on how to define your marketing budget: The marketing budget and how to define it: build your budget around your goal, focus…
Marketing concepts explained in 2 Minutes
Simple and on spot. This funny video is a bit of fresh air for the marketing class. Those are the concepts: 1. You see a gorgeous girl at a party.…
Digital Marketing – student project
This is a post for my students at the Master of Business and Management at University Paris 10 Nanterre la Defense. It aims to introduce the project they will be…
Confucius said, twitter is growing
Time for a quite update on how Confucius140 is growing on twitter. It is a experimental account that tweet twice a day a famous quote. Followers Growth is steady, about…
Digital marketing mind map
While preparing the lecture on digital marketing for Paris Ouest University master students, I put together this mindmap. It’s designed to give a quick 1 hour overview of different aspects…
3 ways to market your service on social media
Beyond the +1, Like and Tweet button, here are 3 ideas to sell or market your online service on social media platform. 1- Broadcast – The most basic way is…
Raising your profile, PR and social media
Yesterday KnowledgePeers organised a panel on Raising Your Profile – Here are the few interesting notes I took on PR and social media. Small business can use PR to tell…
Confucius on Twitter – first findings
Let’s revisit that Confucius experiment with some numbers. Confucius has 16 followers. He is following them all back. Without planned promotion this wont go very far and growth will be…