How wise entrepreneurs embrace the predictable outcome of their vision to build innovations.
A new groundbreaking methodology to create predictable outcome in chaotic situations.
Predicted publication date Dec. 2019
Build it and they will come.
This adage has now been proven for centuries: the pyramids, air planes, the Eiffel tower, Disney Land, Dubai, Las Vegas. Built it and they will come. Customer crave for new things pushed with good marketing. Good marketing will sell any well built product.
The best way to go from A to B
A clear and linear process, that go get your from point A to point B. With an unbeatable certainty.
Not an iterative process that makes you turn around in circles and leaves you where you started.
With the waterfall startup, you are actually making clear, visible and trackable progress. Toward your goal (point B).
Requirement-Design-Development-Verification-Maintenance Line
Define the requirement, then design your product, then develop it, verify the quality of your product, launch and enter maintenance mode. If you do it right, marketing and sales will take over the startup will succeed.
“A goal without a plan is just a wish.”
― Antoine de Saint-Exupéry
Deliver fully finished products
Customers hate prototypes. The Waterfall Startup allows you to control the quality of your product according to your standards and only release your product to your first customer when 100% of the requirements have been delivered. A half baked customer experience (CX) will damage your brand for ever.
Predicted publication date Dec. 2019
“CEOs hate variance. It’s the enemy. Variance in customer service is bad. Variance in quality is bad. CEOs love processes that are standardized, routinized, predictable. Stamping out variance makes a complex job a bit less complex.”
― Marcus Buckingham
Predicted publication date Dec. 2019
Get big fast.
It’s all about first mover advantage, take the market first or be a follower for ever. Think of Coke and Pepsi… Pizza Hut and Domino’s. With the waterfall startup, plan precisely your growth with a 5 to 10 business plan.
Gather all stakeholder requirements upfront
Predictability makes everything safer for everyone. Fix early on what you are going to build before doing anything else. Involve all internal stakeholder and wait for final formal approval. Once the gate is validated move to the next phase to design the right solution and the test case. Make sure you cover all the edge case. Double and triple check your solution and design. Request again all internal stakeholder formal approval before moving to the next phase.
Predicted publication date Dec. 2019
