Hannah Koller just presented her EDHEC Master Thesis on how Luxury companies need and apply business agility concepts.
How do the concepts of agility: responsiveness, fluidity, speed, flexibility and innovation meet the concepts of luxury: symbolism, rarity, exclusivity, aesthetic, high price and quality ?
Hannah looks at this from the lens of the 3 strategic agility key based on Doz & Konsonen work:
- Leadership Unity: Bind leadership team with a shared vision and purpose. Collective decision making and commitment to decision outcomes.
- Strategic Sensitivity: Seeing and framing opportunities in a new insightful
way. - Resource Fluidity: Fast and efficient resource mobilization and redeployment. Knowledge sharing.
Read Hannah full thesis or view the presentation.