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Category: Customer development

Posted onFebruary 28, 2019March 8, 2020Customer development

How to Interview Customer — field guide

by FranckLeave a comment on How to Interview Customer — field guide

To build a business, you need to clearly understand who you can create value for -your customers- and what job are these customers trying to…

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Posted onJuly 21, 2015Customer development

Comment Neopost innove grâce au Lean Startup

by FranckLeave a comment on Comment Neopost innove grâce au Lean Startup

Depuis plusieurs années, l’envoi de courrier baisse. Malgré cette baisse, l’un des principaux équipementiers du secteur, Neopost (1,1 milliard de CA en 2014) continue de…

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Posted onOctober 24, 2014October 24, 2014Customer development

How to use surveys to learn from your customers

by FranckLeave a comment on How to use surveys to learn from your customers

Too often I have seen entrepreneur trying to understand their customer need by sending them … a survey. “Please rank those feature in order of…

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Posted onSeptember 25, 2014September 25, 2014Customer development

Problem Interview Guide for Lean Startup Experience

by FranckLeave a comment on Problem Interview Guide for Lean Startup Experience

A hard part of customer development doing problem interview. It’s hard because interviewing strangers is not natural and its also actually hard to do the…

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Posted onSeptember 22, 2014November 13, 2014Customer development

Problem interview template

by Franck1 Comment on Problem interview template

Nov-14 2014: Added entry to classify customer into early adopter or not using @Justin_Wilcox definition: someone who is actively trying to solve the problem Talking…

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Posted onJuly 23, 2014July 23, 2014Customer development

Put this Hammer Down – Why do Customer Discovery ?

by FranckLeave a comment on Put this Hammer Down – Why do Customer Discovery ?

“When you have a hammer everything looks like a nail” -Bernard Baruch Here, the hammer is your solution and the nails are your customers. I…

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Posted onNovember 29, 2013December 9, 2013Communication

Getting your first customers – simplified customer development

by FranckLeave a comment on Getting your first customers – simplified customer development

Sometimes startups come to me with this problem: we have created this great service, how can we get our first customers. Those startups quite often…

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