My Playbook for Testing with Customers Without Alienating Sales
In many organizations, a quiet tension exists between innovation teams trying to validate ideas with customers and sales teams protecting their pipeline and relationships. Sales’ …
Category: Customer development
How to Interview Customer — field guide
To build a business, you need to clearly understand who you can create value for -your customers- and what job are these customers trying to …
Comment Neopost innove grâce au Lean Startup
Depuis plusieurs années, l’envoi de courrier baisse. Malgré cette baisse, l’un des principaux équipementiers du secteur, Neopost (1,1 milliard de CA en 2014) continue de …
How to use surveys to learn from your customers
Too often I have seen entrepreneur trying to understand their customer need by sending them … a survey. “Please rank those feature in order of …
Problem Interview Guide for Lean Startup Experience
A hard part of customer development doing problem interview. It’s hard because interviewing strangers is not natural and its also actually hard to do the …
Problem interview template
Nov-14 2014: Added entry to classify customer into early adopter or not using @Justin_Wilcox definition: someone who is actively trying to solve the problem Talking …
Put this Hammer Down – Why do Customer Discovery ?
“When you have a hammer everything looks like a nail” -Bernard Baruch Here, the hammer is your solution and the nails are your customers. I …
Getting your first customers – simplified customer development
Sometimes startups come to me with this problem: we have created this great service, how can we get our first customers. Those startups quite often …