To build a business, you need to clearly understand who you can create value for -your customers- and what job are these customers trying to…
Depuis plusieurs années, l’envoi de courrier baisse. Malgré cette baisse, l’un des principaux équipementiers du secteur, Neopost (1,1 milliard de CA en 2014) continue de…
Too often I have seen entrepreneur trying to understand their customer need by sending them … a survey. “Please rank those feature in order of…
A hard part of customer development doing problem interview. It’s hard because interviewing strangers is not natural and its also actually hard to do the…
Nov-14 2014: Added entry to classify customer into early adopter or not using @Justin_Wilcox definition: someone who is actively trying to solve the problem Talking…
“When you have a hammer everything looks like a nail” -Bernard Baruch Here, the hammer is your solution and the nails are your customers. I…
Sometimes startups come to me with this problem: we have created this great service, how can we get our first customers. Those startups quite often…