What to read after reading the ‘Lean Startup’
I get sometimes asked for recommendation on what to read after the Lean Startup. Here are a few resources I found useful: The 4 Steps to the Epiphany by Steve…
Category: Knowledge
Getting your first customers – simplified customer development
Sometimes startups come to me with this problem: we have created this great service, how can we get our first customers. Those startups quite often need to put a hold…
Which Canvas for My Project ?
So, RIP the business plan, long live the business model canvas. A new light and fresh tool that helps brings ideas into business. Now canvas and boards are popped up…
Build it and they will come
This is an insightful point from Steve Blanks’ The four steps to the epiphany: successful strategies for products that win He says that a customer development process (which he explain…
Lean Startup Machine experience
I recently attended the Lean Startup Machine workshop in London. WOW. What an experience. 2.5 days of immersion to develop an idea into a viable and meaningful product, searching potential…
Kano framework, classification of user needs
As part of the design course by Karl T. Ulrich (pictured) that I follow on coursera.org (great site btw, which is changing access to knowledge in a very significant way),…
Digital Marketing Overview
It’s been a year since I first presented to Paris X university students a Digital Marketing overview. Today I had the chance to refine and enhance that presentation in from…
Crisis communication (1/4) – examples
As as part of Marketing lectures I am giving to the students about crisis communication, I have gather a set of real life examples that illustrates the best practices to…
Integrated marketing communication
Integrated marketing communication really resonated with my consumer centric mindset. Wikipedia defines IMC as: This is an approach to brand communications where the different modes work together to create a…
Marketing budgets: 2 good and short reads
While doing research, I found those two pieces very insightful on how to define your marketing budget: The marketing budget and how to define it: build your budget around your goal, focus…