Applying the Lean Startup principles to game development
A few month ago, I started exploring how the Lean Startup principles could be applied to computer game development. This journey lead me to Alexandre …
Category: Knowledge
Business Agility and Luxury Companies
Hannah Koller just presented her EDHEC Master Thesis on how Luxury companies need and apply business agility concepts. How do the concepts of agility: responsiveness, fluidity, speed, …
What to read after reading the ‘Lean Startup’
I get sometimes asked for recommendation on what to read after the Lean Startup. Here are a few resources I found useful: The 4 Steps …
Getting your first customers – simplified customer development
Sometimes startups come to me with this problem: we have created this great service, how can we get our first customers. Those startups quite often …
Which Canvas for My Project ?
So, RIP the business plan, long live the business model canvas. A new light and fresh tool that helps brings ideas into business. Now canvas …
Build it and they will come
This is an insightful point from Steve Blanks’ The four steps to the epiphany: successful strategies for products that win He says that a customer …
Lean Startup Machine experience
I recently attended the Lean Startup Machine workshop in London. WOW. What an experience. 2.5 days of immersion to develop an idea into a viable …
Kano framework, classification of user needs
As part of the design course by Karl T. Ulrich (pictured) that I follow on coursera.org (great site btw, which is changing access to knowledge …
Digital Marketing Overview
It’s been a year since I first presented to Paris X university students a Digital Marketing overview. Today I had the chance to refine and …
Crisis communication (1/4) – examples
As as part of Marketing lectures I am giving to the students about crisis communication, I have gather a set of real life examples that …