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Posted onJanuary 14, 2014January 15, 2014Knowledge

What to read after reading the ‘Lean Startup’

by FranckLeave a comment on What to read after reading the ‘Lean Startup’

I get sometimes asked for recommendation on what to read after the Lean Startup. Here are a few resources I found useful: The 4 Steps…

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Posted onNovember 29, 2013December 9, 2013Communication

Getting your first customers – simplified customer development

by FranckLeave a comment on Getting your first customers – simplified customer development

Sometimes startups come to me with this problem: we have created this great service, how can we get our first customers. Those startups quite often…

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Posted onJuly 19, 2013November 2, 2013Knowledge

Which Canvas for My Project ?

by Franck2 Comments on Which Canvas for My Project ?

So, RIP the business plan, long live the business model canvas. A new light and fresh tool that helps brings ideas into business. Now canvas…

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Posted onMay 14, 2013May 21, 2013Innovation

Build it and they will come

by FranckLeave a comment on Build it and they will come

This is an insightful point from Steve Blanks’ The four steps to the epiphany: successful strategies for products that win He says that a customer…

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Posted onApril 23, 2013April 25, 2013Course

Lean Startup Machine experience

by Franck2 Comments on Lean Startup Machine experience

I recently attended the Lean Startup Machine workshop in London. WOW. What an experience. 2.5 days of immersion to develop an idea into a viable…

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Posted onFebruary 28, 2013February 28, 2013Course

Kano framework, classification of user needs

by FranckLeave a comment on Kano framework, classification of user needs

As part of the design course by Karl T. Ulrich (pictured) that I follow on coursera.org (great site btw, which is changing access to knowledge…

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Posted onNovember 21, 2012November 21, 2012Course

Digital Marketing Overview

by FranckLeave a comment on Digital Marketing Overview

It’s been a year since I first presented to Paris X university students a Digital Marketing overview. Today I had the chance to refine and…

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Posted onNovember 13, 2012November 14, 2012Communication

Crisis communication (1/4) – examples

by FranckLeave a comment on Crisis communication (1/4) – examples

As as part of Marketing lectures I am giving to the students about crisis communication, I have gather a set of real life examples that…

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Posted onNovember 6, 2012November 7, 2012Knowledge

Integrated marketing communication

by FranckLeave a comment on Integrated marketing communication

Integrated marketing communication really resonated with my consumer centric mindset. Wikipedia defines IMC as: This is an approach to brand communications where the different modes…

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Posted onOctober 29, 2012November 6, 2012Course

Marketing budgets: 2 good and short reads

by FranckLeave a comment on Marketing budgets: 2 good and short reads

While doing research, I found those two pieces very insightful on how to define your marketing budget: The marketing budget and how to define it: build your…

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