I get sometimes asked for recommendation on what to read after the Lean Startup. Here are a few resources I found useful: The 4 Steps…
Sometimes startups come to me with this problem: we have created this great service, how can we get our first customers. Those startups quite often…
So, RIP the business plan, long live the business model canvas. A new light and fresh tool that helps brings ideas into business. Now canvas…
This is an insightful point from Steve Blanks’ The four steps to the epiphany: successful strategies for products that win He says that a customer…
I recently attended the Lean Startup Machine workshop in London. WOW. What an experience. 2.5 days of immersion to develop an idea into a viable…
As part of the design course by Karl T. Ulrich (pictured) that I follow on coursera.org (great site btw, which is changing access to knowledge…
It’s been a year since I first presented to Paris X university students a Digital Marketing overview. Today I had the chance to refine and…
As as part of Marketing lectures I am giving to the students about crisis communication, I have gather a set of real life examples that…
Integrated marketing communication really resonated with my consumer centric mindset. Wikipedia defines IMC as: This is an approach to brand communications where the different modes…
While doing research, I found those two pieces very insightful on how to define your marketing budget: The marketing budget and how to define it: build your…