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Posted onAugust 14, 2020August 14, 2020Innovation

Technology in search of a customer

by FranckLeave a comment on Technology in search of a customer

Listen to Steve Jobs on Customer centricity versus Technology Centricity. A valuable business lesson that companies and employees forget very quickly. We all have solutions…

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Posted onApril 17, 2020April 17, 2020Innovation

The right path to take – advice from Steve Jobs

by FranckLeave a comment on The right path to take – advice from Steve Jobs

In May 1997, Apple held its Worldwide Developers Conference (WWDC) in San Jose, California. At that time, Steve Jobs was not CEO of the company.…

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Posted onMarch 18, 2020April 10, 2020Knowledge

How the perception of effort increases value

by FranckLeave a comment on How the perception of effort increases value

Value is relative The value that a buyer sees and depends on the frame or perception they have about the product. To increase the perceived…

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Posted onDecember 8, 2019April 20, 2020Marketing

4 Ways to Test your Value Proposition

by Franck2 Comments on 4 Ways to Test your Value Proposition

Okay, you think you have nailed a good value proposition for your new product? You like it, your friends like it. Good. But what matters…

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Posted onDecember 5, 2019January 5, 2020Innovation

How to build your Value Proposition

by FranckLeave a comment on How to build your Value Proposition

Getting the value proposition right is one of the most ambiguous task entrepreneurs face in the early definition of their idea. It a convergence point…

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Posted onNovember 2, 2016January 5, 2020Growth

When to focus on growth?

by FranckLeave a comment on When to focus on growth?

So, at the Lean Startup Unconference in San Francisco, David Binetti was holding a session on How to know when to step on the gas…

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Posted onMarch 20, 2015March 22, 2015Francais

Lean Startup: Impact pour nos Grandes Entreprises

by Franck2 Comments on Lean Startup: Impact pour nos Grandes Entreprises

Venu de l’ingénierie de la Silicon Valley, le Lean Startup est en train de révolutionner la façon de créer les startups. Mais pas que. Cette…

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Posted onNovember 29, 2013December 9, 2013Communication

Getting your first customers – simplified customer development

by FranckLeave a comment on Getting your first customers – simplified customer development

Sometimes startups come to me with this problem: we have created this great service, how can we get our first customers. Those startups quite often…

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Posted onNovember 21, 2012November 21, 2012Course

Digital Marketing Overview

by FranckLeave a comment on Digital Marketing Overview

It’s been a year since I first presented to Paris X university students a Digital Marketing overview. Today I had the chance to refine and…

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Posted onNovember 13, 2012November 14, 2012Communication

Crisis communication (1/4) – examples

by FranckLeave a comment on Crisis communication (1/4) – examples

As as part of Marketing lectures I am giving to the students about crisis communication, I have gather a set of real life examples that…

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