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Category: Value Proposition

Posted onJune 12, 2020June 12, 2020Corporate Entrepreneur

And the car turned red – An innovation story at Nissan

by FranckLeave a comment on And the car turned red – An innovation story at Nissan

Every year, Nissan Europe runs a competition called the Chairman’s Innovation Awards. It is open to all employees who want to propose new ideas for…

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Posted onApril 10, 2020April 11, 2020Tool

PowerPoint Template for Customer Profile in Value Proposition Design

by FranckLeave a comment on PowerPoint Template for Customer Profile in Value Proposition Design

“The more you know your customers, the more you can help them.” an old friend used to remind me The Customer Profile is useful to…

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Posted onDecember 8, 2019April 20, 2020Marketing

4 Ways to Test your Value Proposition

by Franck2 Comments on 4 Ways to Test your Value Proposition

Okay, you think you have nailed a good value proposition for your new product? You like it, your friends like it. Good. But what matters…

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Posted onDecember 5, 2019January 5, 2020Innovation

How to build your Value Proposition

by FranckLeave a comment on How to build your Value Proposition

Getting the value proposition right is one of the most ambiguous task entrepreneurs face in the early definition of their idea. It a convergence point…

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Posted onFebruary 28, 2019March 8, 2020Customer development

How to Interview Customer — field guide

by FranckLeave a comment on How to Interview Customer — field guide

To build a business, you need to clearly understand who you can create value for -your customers- and what job are these customers trying to…

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