And the car turned red – An innovation story at Nissan
Every year, Nissan Europe runs a competition called the Chairman’s Innovation Awards. It is open to all employees who want to propose new ideas for …
Category: Value Proposition
PowerPoint Template for Customer Profile in Value Proposition Design
“The more you know your customers, the more you can help them.” an old friend used to remind me The Customer Profile is useful to …
4 Ways to Test your Value Proposition
Okay, you think you have nailed a good value proposition for your new product? You like it, your friends like it. Good. But what matters …
How to build your Value Proposition
Getting the value proposition right is one of the most ambiguous task entrepreneurs face in the early definition of their idea. It a convergence point …
How to Interview Customer — field guide
To build a business, you need to clearly understand who you can create value for -your customers- and what job are these customers trying to …