This is a post for my students at the Master of Business and Management at University Paris 10 Nanterre la Defense. It aims to introduce the project they will be working on during the first semester. If you are a professor, feel free to use this as well and let me know how it went, I would love to here from you!
This is a group project to get you familiar with different online marketing tools and techniques.
Your group (3 to 4 students) is given the responsibility of marketing a mini-commerce site. This site is selling a product or range of products of your choice. You will actually need to create that site you can do simply using weebly.com. You will be selling the products via the Amazon site of your target market. You need to sign-up to the Amazon Associate program. The user will complete their purchase on the Amazon website. This will allow you to track sales and conversions.
Now that your mini-ecommerce site is setup, marketing effort can start and run during the course of the semester – until December.
Once your store is in place, you can start playing with the different tools to drive traffic to it.
- Here is what is suggested to start marketing your site:
- Google AdWords (initial free credits available via Google) –SEM
- get into Google search with Google WebMaster tools –SEO
- track what’s going on in your site with Google Analytics
- Bing Ads (you can get a free initial credit by adding your site to Bing WebMaster tools) –SEM & SEO
- Create a Facebook page (build fan base and market your products there) –SMO
- Twitter account (engage with people likely to buy the product – your target audience) –SMO
- Try something of your own
During the lectures we will cover all the thinking that need to be applied to market those products and go into the details the tools that will allow you to do this project properly.