The 4 Steps to the Epiphany -by Steve Blank

“No plan survives first contact with customers” – Steve Blank

Loved Steve Blanks’ The four steps to the epiphany: successful strategies for products that win it’s long to read, but full of valuable lessons on how to create and validate customer demand. With lot’s of B2B examples. The book of reference for customer development, which inspired a lot of the lean startup ideas.

A reference for me too now.