Franck DebaneDigital Evolution

The 4 Steps to the Epiphany -by Steve Blank

By 1 min read Books

Steve-Blank-The-Four-Steps-to-the-Epiphany

“No plan survives first contact with customers” – Steve Blank

Loved Steve Blanks’ The four steps to the epiphany: successful strategies for products that win it’s long to read, but full of valuable lessons on how to create and validate customer demand. With lot’s of B2B examples. The book of reference for customer development, which inspired a lot of the lean startup ideas.

A reference for me too now.

Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.