I recently finished another online course: Lean Analytics by Alistair Croll & Ben Yoskovitz, authors of the book of the same name. Those guys are so smart. They explain everything very simply and clearly – masters of their domains.
The ONE
This course is very rich and complete with vivid examples, but the one thing that I don’t want to forget is: Focus on ONE metric when doing improvements. Which metric ? Well depends on your business model and which stage of development you are in. The stages being: empathy, stickiness, virality, revenue, scale.
OMTM: the One Metric That Matter.
So ask yourself: what’s the ONE metric I need to track at this stage ?