Franck DebaneDigital Evolution

The one metric you need to track – Lean Analytics

By 1 min read Lean Startup

I recently finished another online course: Lean Analytics by Alistair Croll & Ben Yoskovitz, authors of the book of the same name. Those guys are so smart. They explain everything very simply and clearly – masters of their domains.

The ONE
This course is very rich and complete with vivid examples, but the one thing that I don’t want to forget is: Focus on ONE metric when doing improvements. Which metric ? Well depends on your business model and which stage of development you are in. The stages being: empathy, stickiness, virality, revenue, scale.

OMTM: the One Metric That Matter.

lean-analytics-key-slide

So ask yourself: what’s the ONE metric I need to track at this stage ?

Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2022) and organises the Lead Innovation Day.