Hi, I’m Franck Debane.

I help organisations build new ventures the way startups do: by testing ideas with customers before building them.

I also write about entrepreneurship and technology, and build tools.

Franck Debane, smiling, arms crossed, in a navy sweater

How I work

Engineer by training, entrepreneur by choice. Here is what I bring to the teams I work with.

  • I make things simple. I turn a complicated subject into a few clear steps a team can act on.
  • I ask more than I tell. The right questions help a team see its own project clearly and decide for itself.
  • I test before I build. I look for the assumption that could sink an idea, and the quickest honest way to check it with customers.
  • I get things moving. I give a new project a structure fast, then push it into action, one experiment at a time.
  • I build with my own hands. A book, an event, software I use every day: I still make things myself.

What I do

From working with teams to bringing people together.

Workshop participants passing sticky notes around a table, a two-by-two matrix on a flip chart behind them
An innovation bootcamp with a client team.

Forward Partners

My services: consulting, coaching and training in innovation for large companies.

Visit forward-partners.com
A speaker presents to a room of practitioners in an EDHEC lecture theatre with red seats
Lead Innovation Day 2026, at EDHEC Business School in Paris.

Lead Innovation Day

A place for innovation practitioners to share what they have learned. Conversations, talks and experience from the field.

Visit leadinnovation.day
Cover of Passez en mode startup by Franck Debane, published by Eyrolles

Passez en mode startup

Six steps to start your business.

My book puts the startup approach into practice: explore a problem, test your assumptions and develop your idea with customers.

Published by Eyrolles · In French

Discover the book
The six steps of the book, drawn as a path: detail and evaluate your idea, interview your customers, test your offering, serve your customers, from customer experience to product, from product to business

Writing

Notes on innovation, entrepreneurship and technology, since 2002.

Start with a guide

  • Customer interviews

    How to interview customers before you build: a field guide, templates, where to find people to talk to, and how to get from what they say to what they do.

  • MVP and experiments

    Which minimum viable product to build at each stage, real MVPs from a paper prototype to the first iPhone, and how to run experiments with customers.

  • The intrapreneur

    Intrapreneurs build new ventures inside a company: their rules, what stands in their way, the sponsors who back them and the leaders who let them work.

Oser, puis doser

My podcast about intrapreneurs.

In each episode, someone who launched a new business inside a large company or a public service tells how they did it, from Bouygues Immobilier to Pôle emploi.

In French · 9 episodes, March to July 2021

Also on Apple Podcasts and YouTube.

  • Comment Bouygues a lancé le plus grand réseau de coworking européen
  • Comment Leroy Merlin réinvente ses magasins
  • Comment Total révolutionne la vente de fioul
  • Comment sponsoriser un projet d’innovation, l’exemple de SNCF Réseau
  • Quand le service public se met en mode startup
  • Entreprendre dans un grand groupe : le meilleur et le pire des deux mondes – le cas de Sodexo
  • Comment Butagaz se lance sur un nouveau marché ?
  • Comment Aéroports de Paris digitalise son expérience client
  • La startup qui a aidé 120 000 personnes à retrouver un job