Guides
7 guides and 5 series
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Customer interviews
How to interview customers before you build: a field guide, templates, where to find people to talk to, and how to get from what they say to what they do.
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Value proposition and pricing
How to write a value proposition, test it with customers before you build, find out what they really want, and price it.
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MVP and experiments
Which minimum viable product to build at each stage, real MVPs from a paper prototype to the first iPhone, and how to run experiments with customers.
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Canvases and templates
The Business Model Canvas, the Lean Canvas and the Innovation Canvas, how to choose and use them, with free templates in PowerPoint and Google Slides.
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From code to product
Product management from the developer’s side: making the move, building a product vision, product decisions, agile in practice, apps and games.
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The intrapreneur
Intrapreneurs build new ventures inside a company: their rules, what stands in their way, the sponsors who back them and the leaders who let them work.
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Lean startup in large companies
Lean startup inside large companies, from GE, Toyota and Intuit to Bayer and Nissan, and what it takes to make it work.
Series
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Hidden truths of corporate innovation
Twelve posts first published on LinkedIn between May and July 2025, each on a truth about corporate innovation that companies prefer to ignore.
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Lean Startup Day 2023
Les conférences du Lean Startup Day 2023 : finance de l’innovation, de CTO à conférencier, ROI de l’innovation, Blue Ocean Strategy, pitch, équipes diversifiées, options réelles, et les lectures conseillées par les intervenants. Notes publiées en juin et juillet 2023.
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Oser, puis doser
Des intrapreneurs racontent comment ils ont lancé une activité nouvelle dans leur entreprise ou leur administration, de Bouygues Immobilier à Pôle emploi. Épisodes publiés de mars à juillet 2021.
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Digital marketing lectures
Notes written for digital marketing lectures, first for master’s students at Paris Nanterre University, then for the European Business School, from November 2011 to November 2012.
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Confucius on Twitter
A small experiment on Twitter, followed from July 2009 to September 2012: an account that tweets a Confucius quote twice a day, and what makes its follower count grow.