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Page 10 of 35 · 348 notes since 2002

  • And the car turned red – An innovation story at Nissan

    Every year, Nissan Europe runs a competition called the Chairman’s Innovation Awards. It is open to all employees who want to propose new ideas for …

    June 12, 2020 5 min read Corporate Entrepreneur

  • Growth hacking is a step-by-step process

    William Mievre argues that growth hacking is a method, not a bag of tricks. It only starts once the product fits its market, and it needs groundwork: a …

    May 8, 2020 1 min read MarketingLinkedIn

  • How coding shapes your thinking

    This article was first written and published for the Business Coaching Magazine. When you write software all day, it shapes your thinking. Your brain is …

    April 30, 2020 3 min read Opinion

  • Pourquoi l’éducation en ligne n’est pas l’avenir de l’école

    Tribune de Charlotte Fillol, experte en éducation et administratrice de l'Institut Sapiens, publiée par Le Figaro le 29 avril 2020, en plein confinement. …

    30 avril 2020 1 min de lecture OpinionLinkedIn

  • Template PowerPoint pour le Business Model Canvas

    Les entreprises utilisent de plus en plus souvent le Business Model Canvas d’Alexander Osterwalder. Parfois appelé le BMC, c’est devenu maintenant un outil incontournable de …

    21 avril 2020 1 min de lecture Lean Startup

  • The right path to take – advice from Steve Jobs

    In May 1997, Apple held its Worldwide Developers Conference (WWDC) in San Jose, California. At that time, Steve Jobs was not CEO of the company. …

    April 17, 2020 1 min read Marketing

  • PowerPoint Template for Customer Profile in Value Proposition Design

    “The more you know your customers, the more you can help them.” an old friend used to remind me The Customer Profile is useful to …

    April 10, 2020 1 min read Lean Startup

  • Running Lean, the book I recommend the most

    Running Lean, by Ash Maurya (first published in 2010, third edition in 2022), turns the Lean Startup ideas into a step-by-step practice: write the …

    April 8, 2020 1 min read BooksLinkedIn

  • Innovating in time of crisis?

    Suite aux événements récents, certaines entreprises ont perdu près de 30% de valeur boursière en quelques jours ! Panique à bord et recentrage sur le …

    24 mars 2020 1 min de lecture Corporate EntrepreneurLinkedIn

  • How the perception of effort increases value

    Value is relative The value that a buyer sees and depends on the frame or perception they have about the product. To increase the perceived …

    March 18, 2020 1 min read Marketing

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Guides

  • Customer interviews
  • Value proposition and pricing
  • MVP and experiments
  • Canvases and templates
  • From code to product
  • The intrapreneur
  • Lean startup in large companies
  • Intrapreneuriat en grand groupe
  • Lean startup: where to start
  • Measuring and funding innovation
  • Failure, and what comes next
  • Customer psychology
  • UX and design thinking
  • Growth and loyalty
  • Pitching and presenting
  • Innovation stories

Series

  • Hidden truths of corporate innovation
  • Lean Startup Day 2023
  • Oser, puis doser
  • Digital marketing lectures
  • Confucius on Twitter, 2009 to 2012

Themes

  • Innovation145
  • Lean Startup114
  • Marketing81
  • Corporate Entrepreneur74
  • Startup69
  • Experiment38
  • Opinion35
  • Books15
  • Podcast: Oser Doser9

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