Franck DebaneDigital Evolution

Digital marketing mind map

1 min read Marketing

Part 1 of 5 in Digital marketing lectures

While preparing the lecture on digital marketing for Paris Ouest University master students, I put together this mindmap. It’s designed to give a quick 1 hour overview of different aspects of digital marketing. Feel free to use it.

Mind map of online marketing: display, search, social media, email and affiliation

I finished the lecture with this video, “from Ad Men to Math Men”. It’s a bit long and complex so pausing after each chapters to discuss is a good idea.