Lean Startup Machine experience

I recently attended the Lean Startup Machine workshop in London. WOW. What an experience. 2.5 days of immersion to develop an idea into a viable and meaningful product, searching potential…

Spring in Tunis

Earlier this spring, I was in Tunis. I took this opportunity to listen to people’s opinion on the changes that Arabs springs brought, two years after the events. My first…

Kano framework, classification of user needs

As part of the design course by Karl T. Ulrich (pictured) that I follow on coursera.org (great site btw, which is changing access to knowledge in a very significant way),…

Introduction to 3D printing

3D Printing sounds like science fiction becoming reality. The promise of objects that can appear or be created anywhere. Wherever you are. At home, across the world or in space.…

What is business ?

Dad : I want you to marry a girl of my choice Son : No !! Dad : the girl is Bill Gates’ daughter Son : oh.. okay Dad goes…

A little amazing feature on Gmail

Well, it was quite simple, I wrote an email, and somewhere in the email I wrote “I attached …” this document. Re-read the email and hit the send button. And…

Digital Marketing Overview

It’s been a year since I first presented to Paris X university students a Digital Marketing overview. Today I had the chance to refine and enhance that presentation in from…

Crisis communication (1/4) – examples

As as part of Marketing lectures I am giving to the students about crisis communication, I have gather a set of real life examples that illustrates the best practices to…