Integrated marketing communication
Integrated marketing communication really resonated with my consumer centric mindset. Wikipedia defines IMC as: This is an approach to brand communications where the different modes …
Category: Knowledge
Marketing budgets: 2 good and short reads
While doing research, I found those two pieces very insightful on how to define your marketing budget: The marketing budget and how to define it: build your …
Behavioral economics and the mistakes we do
In his gamification lecture on coursera.org Prof. Kevin Werbach talks about behavioral economics. At the intersection of ecomomics and behaviorism, behavioral economics differs from economics …
How to not innovate
Taken from 10 ways to inhibit innovation, here are 4 trends that what prevents innovation in companies. We exploite and dont explore Our focus on short-term results …
The Lean Startup -by Eric Ries
Eric Ries talks are great and his book is a must. It’s easy to read, practical with lot’s of real life examples and situations. If …
Digital marketing mind map
While preparing the lecture on digital marketing for Paris Ouest University master students, I put together this mindmap. It’s designed to give a quick 1 …
3 ways to market your service on social media
Beyond the +1, Like and Tweet button, here are 3 ideas to sell or market your online service on social media platform. 1- Broadcast – …
Scalability Best Practices: Lessons from Randy Shoup @eBay
You will find this list interesting if you are involved in designing and building large scale web applications. It’s the scalability best practices, written by …
Hunch: What does your Facebook account have to do with ice cream flavors ?
Or what does having a Facebook account have to do with the ice cream flavor I might like ? Well, I am not sure, but if it …
Twitter search: now relevant
Previously, Twitter search results were only offered according to time, not any form of relevancy. “We want to make real-time search even more valuable by …