Previously, Twitter search results were only offered according to time, not any form of relevancy.
“We want to make real-time search even more valuable by surfacing the best tweets about a particular topic, by considering recency, but also the interactions on a tweet. This means analyzing the author’s profile, as well as the number times the tweet has been retweeted, favorited, replied, and more. It’s an evolving algorithm that we’ll be iterating on & tuning until practically the end of time.”
The two point I found interesting in that story:
- how they compute relevance, by considering many factors (not just popularity)
- how they are going to tweak the algorithm… forever.
Read the full story on the ReadWriteWeb.